Consumer Behaviour at the Generic Level: Theoretical Perspectives
Suppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer deci...
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Faculty of Psychology Universitas Gadjah Mada
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ftunivgadjahmada:oai:jurnal.ugm.ac.id:article/11460 2023-05-15T16:31:25+02:00 Consumer Behaviour at the Generic Level: Theoretical Perspectives Hidayat, Rahmat 2014-12-01 application/pdf https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460 https://doi.org/10.22146/bpsi.11460 eng eng Faculty of Psychology Universitas Gadjah Mada https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460/8524 https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460 doi:10.22146/bpsi.11460 Copyright (c) 2016 Buletin Psikologi Buletin Psikologi; Vol 22, No 2 (2014); 100-116 2528-5858 0854-7106 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article 2014 ftunivgadjahmada https://doi.org/10.22146/bpsi.11460 2022-04-08T12:13:27Z Suppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer decision making,henceforth the generic level. It is importantto note that neither money nor unexpec-tedness defines the generic level. Althoughthere are plenty of examples of receiving awindfall, gifts and lottery prizes being twoof them, the generic level also concernssituations when expectations rule. Forexample, people may expect to receive abumper bonus, an extra profit, a taxreturn, gain excessive money from a pre-vious budget, or even to inherit somevaluable assets from their beloved parents.To a certain degree, people in suchsituations must ponder of the differentways to utilize the money. The definingfeatures of the generic level concern themental processes of decision making inwhich an individual is trying to allocate aconsumer resource into different cate-gories of activities (Van Veldhoven &Groenland, 1993). Article in Journal/Newspaper Groenland Jurnal Online Universitas Gadjah Mada (UGM) Ora ENVELOPE(7.517,7.517,62.581,62.581) Buletin Psikologi 22 2 100 |
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Open Polar |
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Jurnal Online Universitas Gadjah Mada (UGM) |
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ftunivgadjahmada |
language |
English |
description |
Suppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer decision making,henceforth the generic level. It is importantto note that neither money nor unexpec-tedness defines the generic level. Althoughthere are plenty of examples of receiving awindfall, gifts and lottery prizes being twoof them, the generic level also concernssituations when expectations rule. Forexample, people may expect to receive abumper bonus, an extra profit, a taxreturn, gain excessive money from a pre-vious budget, or even to inherit somevaluable assets from their beloved parents.To a certain degree, people in suchsituations must ponder of the differentways to utilize the money. The definingfeatures of the generic level concern themental processes of decision making inwhich an individual is trying to allocate aconsumer resource into different cate-gories of activities (Van Veldhoven &Groenland, 1993). |
format |
Article in Journal/Newspaper |
author |
Hidayat, Rahmat |
spellingShingle |
Hidayat, Rahmat Consumer Behaviour at the Generic Level: Theoretical Perspectives |
author_facet |
Hidayat, Rahmat |
author_sort |
Hidayat, Rahmat |
title |
Consumer Behaviour at the Generic Level: Theoretical Perspectives |
title_short |
Consumer Behaviour at the Generic Level: Theoretical Perspectives |
title_full |
Consumer Behaviour at the Generic Level: Theoretical Perspectives |
title_fullStr |
Consumer Behaviour at the Generic Level: Theoretical Perspectives |
title_full_unstemmed |
Consumer Behaviour at the Generic Level: Theoretical Perspectives |
title_sort |
consumer behaviour at the generic level: theoretical perspectives |
publisher |
Faculty of Psychology Universitas Gadjah Mada |
publishDate |
2014 |
url |
https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460 https://doi.org/10.22146/bpsi.11460 |
long_lat |
ENVELOPE(7.517,7.517,62.581,62.581) |
geographic |
Ora |
geographic_facet |
Ora |
genre |
Groenland |
genre_facet |
Groenland |
op_source |
Buletin Psikologi; Vol 22, No 2 (2014); 100-116 2528-5858 0854-7106 |
op_relation |
https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460/8524 https://jurnal.ugm.ac.id/buletinpsikologi/article/view/11460 doi:10.22146/bpsi.11460 |
op_rights |
Copyright (c) 2016 Buletin Psikologi |
op_doi |
https://doi.org/10.22146/bpsi.11460 |
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Buletin Psikologi |
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22 |
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2 |
container_start_page |
100 |
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1766021143778557952 |