A mudança da representação da mulher na publicidade da cerveja Antarctica: uma análise semiótica

• Main Author: Silva, Ana Flávia de Almeida
• Other Authors: Barros, Mariana Luz Pessoa de, http://lattes.cnpq.br/4830505244404566
• Format: Other/Unknown Material
• Language: Portuguese
• Published: Universidade Federal de São Carlos 2022
• Subjects: Semiótica; Publicidade; Movimento feminista; LINGUISTICA; LETRAS E ARTES::LINGUISTICA; Plano; Antarc*; Antarctica
• Online Access: https://repositorio.ufscar.br/handle/ufscar/16207

The term paper sought to analyze and discuss, based on the discursive semiotic theory, two video advertisements produced by the brand Antarctica, one from 2006 and another from 2020. The objective was to cause a reflection about the change in representation of women in commercials for the brand'...