Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

• Main Author: Maniero, Fabiana Freitas
• Other Authors: Universidade Estadual Paulista (UNESP)
• Format: Other/Unknown Material
• Language: Portuguese
• Published: Universidade Estadual Paulista (UNESP) 2015
• Subjects: Redes sociais on-line; Empresas; Facebook (Recursos eletrônicos); Redes sociais; Online social networks; Mercado; Antarc*; Antarctica
• Online Access: http://acervodigital.unesp.br/handle/11449/128213; http://hdl.handle.net/11449/128213; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2015-08-28/000846458.pdf

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with t...