Consumer participation in valuing social and environmental product quality
International audience The advent of the digital era has enabled the emergence of new ways to integrate consumer expectations in product and service design. Co-opting customer competence (Prahalad and Ramaswamy, 2000) is increasingly used by marketers through online applications. Exploring how and t...
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ftuniveiffel:oai:HAL:hal-02100497v1 2024-06-23T07:54:01+00:00 Consumer participation in valuing social and environmental product quality Beierlein, Laurence Bellini, Béatrice Institut de Recherche en Gestion (IRG) Université Paris-Est Marne-la-Vallée (UPEM)-Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12) Centre d'Etudes et de Recherches sur les Organisations et la Stratégie (CEROS) Université Paris Nanterre (UPN) Reykjavik, Iceland 2018-06-20 https://hal.science/hal-02100497 en eng HAL CCSD hal-02100497 https://hal.science/hal-02100497 Euram e-proceedings ISSN 2466-7498 EURAM European Academy of Management https://hal.science/hal-02100497 EURAM European Academy of Management, Jun 2018, Reykjavik, Iceland Consumer participation New product development Social and environmental product quality IRG_AXE1 JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2018 ftuniveiffel 2024-06-05T23:41:34Z International audience The advent of the digital era has enabled the emergence of new ways to integrate consumer expectations in product and service design. Co-opting customer competence (Prahalad and Ramaswamy, 2000) is increasingly used by marketers through online applications. Exploring how and to what extent consumers can actively participate in the design and pricing of more responsible products is the key focus of this paper. We therefore explore the case of a French cooperative that launches products whose specifications and price result from an online consultation. We describe the context, the actors and the process of this initiative. We analyse its results in terms of consumer participation and market success and draw conclusions on the criteria that are used in the price-setting scheme. Conference Object Iceland HAL Univ-Eiffel (Université Gustave Eiffel) |
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Open Polar |
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HAL Univ-Eiffel (Université Gustave Eiffel) |
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ftuniveiffel |
language |
English |
topic |
Consumer participation New product development Social and environmental product quality IRG_AXE1 JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics [SHS.GESTION]Humanities and Social Sciences/Business administration |
spellingShingle |
Consumer participation New product development Social and environmental product quality IRG_AXE1 JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics [SHS.GESTION]Humanities and Social Sciences/Business administration Beierlein, Laurence Bellini, Béatrice Consumer participation in valuing social and environmental product quality |
topic_facet |
Consumer participation New product development Social and environmental product quality IRG_AXE1 JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics [SHS.GESTION]Humanities and Social Sciences/Business administration |
description |
International audience The advent of the digital era has enabled the emergence of new ways to integrate consumer expectations in product and service design. Co-opting customer competence (Prahalad and Ramaswamy, 2000) is increasingly used by marketers through online applications. Exploring how and to what extent consumers can actively participate in the design and pricing of more responsible products is the key focus of this paper. We therefore explore the case of a French cooperative that launches products whose specifications and price result from an online consultation. We describe the context, the actors and the process of this initiative. We analyse its results in terms of consumer participation and market success and draw conclusions on the criteria that are used in the price-setting scheme. |
author2 |
Institut de Recherche en Gestion (IRG) Université Paris-Est Marne-la-Vallée (UPEM)-Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12) Centre d'Etudes et de Recherches sur les Organisations et la Stratégie (CEROS) Université Paris Nanterre (UPN) |
format |
Conference Object |
author |
Beierlein, Laurence Bellini, Béatrice |
author_facet |
Beierlein, Laurence Bellini, Béatrice |
author_sort |
Beierlein, Laurence |
title |
Consumer participation in valuing social and environmental product quality |
title_short |
Consumer participation in valuing social and environmental product quality |
title_full |
Consumer participation in valuing social and environmental product quality |
title_fullStr |
Consumer participation in valuing social and environmental product quality |
title_full_unstemmed |
Consumer participation in valuing social and environmental product quality |
title_sort |
consumer participation in valuing social and environmental product quality |
publisher |
HAL CCSD |
publishDate |
2018 |
url |
https://hal.science/hal-02100497 |
op_coverage |
Reykjavik, Iceland |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Euram e-proceedings ISSN 2466-7498 EURAM European Academy of Management https://hal.science/hal-02100497 EURAM European Academy of Management, Jun 2018, Reykjavik, Iceland |
op_relation |
hal-02100497 https://hal.science/hal-02100497 |
_version_ |
1802645937310400512 |