The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.
Pop-ups are regarded as temporary retail space providing an experiential experience to customers, a solution to filling empty retail units and a way for SME retailers to market test products and services. Studies exploring the pop-up phenomenon have focused upon the vale co-creation between the cust...
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ftunivderby:oai:derby.openrepository.com:10545/621760 2023-05-15T16:49:53+02:00 The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. Foster, Carley Brindley, Clare Oxborrow, Lynn Armannsdottir, Guja University of Derby Nottingham Trent University 2017-07-05 http://hdl.handle.net/10545/621760 en eng http://eaercd2017.com/ Foster, C. et al (2017) 'The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.', Presented at the 19th of the European Association for Education and Research in Commercial Distribution, Dublin, Ireland, 4-6th July. http://hdl.handle.net/10545/621760 EAERCD Conference, Dublin Pop-up retail Value co-creation Qualitative Stakeholders Presentation 2017 ftunivderby 2020-09-04T06:43:20Z Pop-ups are regarded as temporary retail space providing an experiential experience to customers, a solution to filling empty retail units and a way for SME retailers to market test products and services. Studies exploring the pop-up phenomenon have focused upon the vale co-creation between the customer and pop-up owner. However, this paper argues that the inter-organisational relationships the pop-up has with other supply-side stakeholders can also be a source of value co-creation for the pop-up. The paper argues that inter-organisational interactions are a source of value creation helping to improve the managerial capabilities and business model of the pop-up. This in turn improves the final offering to the end consumer. The study draws upon interview data collected from landlords, local authorities, shopping centres, community representatives and pop-owners across 6 sites in the UK, Iceland and the Netherlands. N/A Conference Object Iceland UDORA - The University of Derby Online Research Archive |
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Open Polar |
collection |
UDORA - The University of Derby Online Research Archive |
op_collection_id |
ftunivderby |
language |
English |
topic |
Pop-up retail Value co-creation Qualitative Stakeholders |
spellingShingle |
Pop-up retail Value co-creation Qualitative Stakeholders Foster, Carley Brindley, Clare Oxborrow, Lynn Armannsdottir, Guja The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. |
topic_facet |
Pop-up retail Value co-creation Qualitative Stakeholders |
description |
Pop-ups are regarded as temporary retail space providing an experiential experience to customers, a solution to filling empty retail units and a way for SME retailers to market test products and services. Studies exploring the pop-up phenomenon have focused upon the vale co-creation between the customer and pop-up owner. However, this paper argues that the inter-organisational relationships the pop-up has with other supply-side stakeholders can also be a source of value co-creation for the pop-up. The paper argues that inter-organisational interactions are a source of value creation helping to improve the managerial capabilities and business model of the pop-up. This in turn improves the final offering to the end consumer. The study draws upon interview data collected from landlords, local authorities, shopping centres, community representatives and pop-owners across 6 sites in the UK, Iceland and the Netherlands. N/A |
author2 |
University of Derby Nottingham Trent University |
format |
Conference Object |
author |
Foster, Carley Brindley, Clare Oxborrow, Lynn Armannsdottir, Guja |
author_facet |
Foster, Carley Brindley, Clare Oxborrow, Lynn Armannsdottir, Guja |
author_sort |
Foster, Carley |
title |
The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. |
title_short |
The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. |
title_full |
The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. |
title_fullStr |
The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. |
title_full_unstemmed |
The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective. |
title_sort |
role of value co-creation in sme pop-up retail space: a supply-side relational stakeholder perspective. |
publishDate |
2017 |
url |
http://hdl.handle.net/10545/621760 |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
http://eaercd2017.com/ Foster, C. et al (2017) 'The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.', Presented at the 19th of the European Association for Education and Research in Commercial Distribution, Dublin, Ireland, 4-6th July. http://hdl.handle.net/10545/621760 EAERCD Conference, Dublin |
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1766040067283877888 |