Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic
The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market's pro...
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Online Access: | http://hdl.handle.net/10197/8183 https://doi.org/10.1177/1470593116657924 |
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ftunivcolldublin:oai:researchrepository.ucd.ie:10197/8183 2023-05-15T17:30:49+02:00 Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic Marketing and Compromising for Sustainability: Green Chemistry, Regulation and Competing Orders of Worth in the North Atlantic Finch, John Geiger, Susi Harkness, Rachel Joy 2016-12-02T16:02:40Z http://hdl.handle.net/10197/8183 https://doi.org/10.1177/1470593116657924 en eng Sage Publications Marketing Theory http://hdl.handle.net/10197/8183 17 1 71 93 doi:10.1177/1470593116657924 Compromise Economics of convention Environmental markets Market systems Orders of worth Sustainability Valuation studies Journal Article 2016 ftunivcolldublin https://doi.org/10.1177/1470593116657924 2022-04-08T14:18:58Z The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market's products, as these refer to price, efficiency in production and use, regulatory compliance or ecological sustainability. Tests and justifications are vital in order to determine what is valuable and by which measure. As a theory framework, the economic sociology of conventions provides a basis for assessing these contests, compromises, and justifications over the issue of worth in a marketing context. Through an ethnographic study of the regulated activities of chemicals service companies supporting the upstream petroleum industry, we assess how actors evaluate and justify the market's products and services in this environmentally sensitive setting by means of tests drawing from different orders of worth: the green, the industrial and the market order. Our contributions show that by artful and pragmatic compromising around exchanges, actors in marketing systems can balance several conflicting orders of worth over the question of worth without needing to converge on an overriding institutional logic. Leverhulme Trust Article in Journal/Newspaper North Atlantic University College Dublin: Research Repository UCD Marketing Theory 17 1 71 93 |
institution |
Open Polar |
collection |
University College Dublin: Research Repository UCD |
op_collection_id |
ftunivcolldublin |
language |
English |
topic |
Compromise Economics of convention Environmental markets Market systems Orders of worth Sustainability Valuation studies |
spellingShingle |
Compromise Economics of convention Environmental markets Market systems Orders of worth Sustainability Valuation studies Finch, John Geiger, Susi Harkness, Rachel Joy Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic |
topic_facet |
Compromise Economics of convention Environmental markets Market systems Orders of worth Sustainability Valuation studies |
description |
The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market's products, as these refer to price, efficiency in production and use, regulatory compliance or ecological sustainability. Tests and justifications are vital in order to determine what is valuable and by which measure. As a theory framework, the economic sociology of conventions provides a basis for assessing these contests, compromises, and justifications over the issue of worth in a marketing context. Through an ethnographic study of the regulated activities of chemicals service companies supporting the upstream petroleum industry, we assess how actors evaluate and justify the market's products and services in this environmentally sensitive setting by means of tests drawing from different orders of worth: the green, the industrial and the market order. Our contributions show that by artful and pragmatic compromising around exchanges, actors in marketing systems can balance several conflicting orders of worth over the question of worth without needing to converge on an overriding institutional logic. Leverhulme Trust |
format |
Article in Journal/Newspaper |
author |
Finch, John Geiger, Susi Harkness, Rachel Joy |
author_facet |
Finch, John Geiger, Susi Harkness, Rachel Joy |
author_sort |
Finch, John |
title |
Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic |
title_short |
Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic |
title_full |
Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic |
title_fullStr |
Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic |
title_full_unstemmed |
Marketing and compromising for sustainability: Competing orders of worth in the North Atlantic |
title_sort |
marketing and compromising for sustainability: competing orders of worth in the north atlantic |
publisher |
Sage Publications |
publishDate |
2016 |
url |
http://hdl.handle.net/10197/8183 https://doi.org/10.1177/1470593116657924 |
genre |
North Atlantic |
genre_facet |
North Atlantic |
op_relation |
Marketing Theory http://hdl.handle.net/10197/8183 17 1 71 93 doi:10.1177/1470593116657924 |
op_doi |
https://doi.org/10.1177/1470593116657924 |
container_title |
Marketing Theory |
container_volume |
17 |
container_issue |
1 |
container_start_page |
71 |
op_container_end_page |
93 |
_version_ |
1766127917693140992 |