'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication
One negotiation site of heavily mediated, indirect, and usually inadvertent communication between hosts and tourists is the picture postcard rack. As “hegemonically scripted discourses,” postcards make important assumptions about the tourist’s touristic experience, as well as the image of that exper...
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Cognizant Communication
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ftunivcardiff:oai:https://orca.cardiff.ac.uk:3675 2023-05-15T18:14:51+02:00 'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication Thurlow, Crispin Jaworski, Adam Ylänne, Virpi 2005-01-01 application/pdf https://orca.cardiff.ac.uk/id/eprint/3675/ http://www.labwales.org.uk/encap/resources/publications/jaworski-adam/papers/thurlow%20et%20al.%20ethnic%20postcards.pdf https://orca.cardiff.ac.uk/id/eprint/3675/1/Thurlow%202005.pdf en eng Cognizant Communication https://orca.cardiff.ac.uk/id/eprint/3675/1/Thurlow%202005.pdf Thurlow, Crispin, Jaworski, Adam https://orca.cardiff.ac.uk/view/cardiffauthors/A057019H.html and Ylänne, Virpi https://orca.cardiff.ac.uk/view/cardiffauthors/A049196K.html orcid:0000-0001-9042-5501 orcid:0000-0001-9042-5501 2005. 'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication. Tourism, Culture and Communication 5 (2) , pp. 93-104. file https://orca.cardiff.ac.uk/3675/1/Thurlow%202005.pdf HT Communities. Classes. Races Article PeerReviewed 2005 ftunivcardiff 2022-10-20T22:32:38Z One negotiation site of heavily mediated, indirect, and usually inadvertent communication between hosts and tourists is the picture postcard rack. As “hegemonically scripted discourses,” postcards make important assumptions about the tourist’s touristic experience, as well as the image of that experience she/he will want to communicate to others “back home.” Of more importance, however, are the assumptions being made in postcards about the people actually represented in them. Certainly, postcard images of local people (locals rather than necessarily hosts) are often designed specifically to communicate their ambassadorial hospitality—their host-like qualities—and to promote the kind of ethnotourism discussed widely in the tourism literature. Nowhere is this more apparent than in the postcard images of local ethnic minority people such as the Zulus in South Africa and the Sámi in Finland. In these two instances of intense exoticization and commodified cultural representation, and in stark contrast to postcard images of the Welsh in Britain, this study was interested in exploring the ways in which both the “represented host” and “consumer tourist” understand and view these visual representations. In this programmatic article, we therefore report our initial analyses of three distinctive sets of postcards as a means for discussing how research might seek to situate and, thereby, complicate assumptions inherent in these “ethnic” postcards about both the traversed, mediatized Other, and the constantly directed tourist gaze. Article in Journal/Newspaper Sámi Cardiff University: ORCA (Online Research @ Cardiff) |
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English |
topic |
HT Communities. Classes. Races |
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HT Communities. Classes. Races Thurlow, Crispin Jaworski, Adam Ylänne, Virpi 'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication |
topic_facet |
HT Communities. Classes. Races |
description |
One negotiation site of heavily mediated, indirect, and usually inadvertent communication between hosts and tourists is the picture postcard rack. As “hegemonically scripted discourses,” postcards make important assumptions about the tourist’s touristic experience, as well as the image of that experience she/he will want to communicate to others “back home.” Of more importance, however, are the assumptions being made in postcards about the people actually represented in them. Certainly, postcard images of local people (locals rather than necessarily hosts) are often designed specifically to communicate their ambassadorial hospitality—their host-like qualities—and to promote the kind of ethnotourism discussed widely in the tourism literature. Nowhere is this more apparent than in the postcard images of local ethnic minority people such as the Zulus in South Africa and the Sámi in Finland. In these two instances of intense exoticization and commodified cultural representation, and in stark contrast to postcard images of the Welsh in Britain, this study was interested in exploring the ways in which both the “represented host” and “consumer tourist” understand and view these visual representations. In this programmatic article, we therefore report our initial analyses of three distinctive sets of postcards as a means for discussing how research might seek to situate and, thereby, complicate assumptions inherent in these “ethnic” postcards about both the traversed, mediatized Other, and the constantly directed tourist gaze. |
format |
Article in Journal/Newspaper |
author |
Thurlow, Crispin Jaworski, Adam Ylänne, Virpi |
author_facet |
Thurlow, Crispin Jaworski, Adam Ylänne, Virpi |
author_sort |
Thurlow, Crispin |
title |
'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication |
title_short |
'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication |
title_full |
'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication |
title_fullStr |
'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication |
title_full_unstemmed |
'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication |
title_sort |
'half-hearted tokens of transparent love?' ethnic postcards and the visual mediation of host-tourist communication |
publisher |
Cognizant Communication |
publishDate |
2005 |
url |
https://orca.cardiff.ac.uk/id/eprint/3675/ http://www.labwales.org.uk/encap/resources/publications/jaworski-adam/papers/thurlow%20et%20al.%20ethnic%20postcards.pdf https://orca.cardiff.ac.uk/id/eprint/3675/1/Thurlow%202005.pdf |
genre |
Sámi |
genre_facet |
Sámi |
op_relation |
https://orca.cardiff.ac.uk/id/eprint/3675/1/Thurlow%202005.pdf Thurlow, Crispin, Jaworski, Adam https://orca.cardiff.ac.uk/view/cardiffauthors/A057019H.html and Ylänne, Virpi https://orca.cardiff.ac.uk/view/cardiffauthors/A049196K.html orcid:0000-0001-9042-5501 orcid:0000-0001-9042-5501 2005. 'Half-hearted tokens of transparent love?' Ethnic postcards and the visual mediation of host-tourist communication. Tourism, Culture and Communication 5 (2) , pp. 93-104. file https://orca.cardiff.ac.uk/3675/1/Thurlow%202005.pdf |
_version_ |
1766187843284107264 |