Carlsberg alibi marketing in the UEFA euro 2016 football finals:Implications of Probably inappropriate alcohol advertising

Background: Alcohol advertising is a key driver of alcohol consumption, and is prohibited in France by the Loi Evin. In 2016 the Danish brewer Carlsberg sponsored the UEFA Euro 2016 finals, held in France, and used the alibis 'Probably' and '.the best in the world' in place of Ca...

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Bibliographic Details
Published in:BMC Public Health
Main Authors: Murray, Rachael, Opazo-Breton, Magdalena, Britton, John, Cranwell , Jo, Braham, Bruce
Format: Article in Journal/Newspaper
Language:English
Published: 2018
Subjects:
Advertising
Alcohol
Alibi
Children
Exposure
Impressions
/dk/atira/pure/subjectarea/asjc/2700/2739
name=Public Health
Environmental and Occupational Health
/dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being
name=SDG 3 - Good Health and Well-being
Iceland
Online Access:https://researchportal.bath.ac.uk/en/publications/bb8883fd-83ed-45f9-8c9d-4bc30467595d
https://doi.org/10.1186/s12889-018-5449-y
https://purehost.bath.ac.uk/ws/files/183130339/Murray_et_al_BMC_Public_Health_final_accepted_version_1_2_.pdf
http://www.scopus.com/inward/record.url?scp=85045936935&partnerID=8YFLogxK

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