A criação de conteúdo como ferramenta de marketing: um estudo de caso sobre o canal Coisa Nossa

• Main Author: Dauer, Gabriel de Freitas
• Other Authors: Svolenski, Roberto
• Format: Book
• Language: Portuguese
• Published: 2020
• Subjects: branded content; marketing de conteúdo; marketing; conteúdo; brand; content; youtube; guarana; guaraná antarctica; coisa nossa; criação; publicidade; propaganda; influenciadores; influencers; Mercado; Antarc*; Antarctica
• Online Access: https://repositorio.animaeducacao.com.br/handle/ANIMA/16729

This research addresses the conceptualization of branded content and content marketing, as well as an analysis of changes in consumer behavior within the digital environment. The project is supported by renowned authors such as Philip Kotler and provides examples of brands in the Brazilian market th...