Role of embodiment in the emotions aroused during sightseeing tour in virtual reality
International audience The research objective is to understand the role of the embodiment feeling on emotional induction during and after an experience lived in virtual reality. The measurement of emotions during the virtual experience is carried out with biosensors to analyze physiological data. Po...
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ftunivangershal:oai:HAL:hal-03688697v1 2023-05-15T13:33:21+02:00 Role of embodiment in the emotions aroused during sightseeing tour in virtual reality Le rôle de l’incarnation dans les émotions suscitées lors des visites touristiques en réalité virtuelle Leveau, Pierre-Henry Camus, Sandra Groupe de Recherche Angevin en Economie et Management (GRANEM) Université d'Angers (UA)-Institut Agro Rennes Angers Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro) Angers, France 2022-05-11 https://univ-angers.hal.science/hal-03688697 https://univ-angers.hal.science/hal-03688697/document https://univ-angers.hal.science/hal-03688697/file/Intention%20de%20publication%20AFMAT%20V2.pdf fr fre HAL CCSD hal-03688697 https://univ-angers.hal.science/hal-03688697 https://univ-angers.hal.science/hal-03688697/document https://univ-angers.hal.science/hal-03688697/file/Intention%20de%20publication%20AFMAT%20V2.pdf info:eu-repo/semantics/OpenAccess 9ème conférence de l'AFMAT (Association Française de Management du Tourisme) https://univ-angers.hal.science/hal-03688697 9ème conférence de l'AFMAT (Association Française de Management du Tourisme), May 2022, Angers, France https://granem.univ-angers.fr/fr/actualites/evenements/manifestations-2022/afmat.html body position emotion experiential marketing behavioral intentions embodiment incarnation position du corps émotions marketing expérientiel intentions comportementales [SHS.GESTION]Humanities and Social Sciences/Business administration info:eu-repo/semantics/conferenceObject Conference papers 2022 ftunivangershal 2023-03-01T17:25:23Z International audience The research objective is to understand the role of the embodiment feeling on emotional induction during and after an experience lived in virtual reality. The measurement of emotions during the virtual experience is carried out with biosensors to analyze physiological data. Post-experience, subjective measures of the emotions subjective measures of emotions allow us to correlate the set of the data. The protocol mobilizes video content in virtual reality where the user embodies a kayaker projected in Antarctica to discover the destination. Theoretically, the study aims to provide a marketing analysis model explaining the triggering of emotions in a virtual reality context, as well as the associated behavioral intentions. Additionally, research demonstrates that body position moderates the relationship between embodiment and emotions. On the methodological level, the study makes it possible to compare two methods in order to establish whether there is a correspondence between the results obtained and to provide more robustness. Finally, on the managerial level, the study offers recommendations regarding the embodiment and position of the body, with the aim of promoting the production of virtual experiences that are sources of behavioral intentions favorable to the destination and the sport activity. Le rôle de l'incarnation dans les émotions suscitées lors des visites touristiques en réalité virtuelle Résumé : L'objectif de recherche est de comprendre le rôle du sentiment d'incarnation sur l'induction émotionnelle pendant et après une expérience vécue en réalité virtuelle. La mesure des émotions pendant l'expérience virtuelle est réalisée avec des biocapteurs permettant d'analyser des données physiologiques. Post expérience, des mesures subjectives des émotions ressenties permettent de corréler l'ensemble des données. Le protocole mobilise un contenu vidéographique en réalité virtuelle où l'utilisateur incarne un kayakiste plongé en Antarctique y découvrant la destination. Sur le plan ... Conference Object Antarc* Antarctica Antarctique* Portail des publications scientifiques de l’Université d’Angers (HAL) |
institution |
Open Polar |
collection |
Portail des publications scientifiques de l’Université d’Angers (HAL) |
op_collection_id |
ftunivangershal |
language |
French |
topic |
body position emotion experiential marketing behavioral intentions embodiment incarnation position du corps émotions marketing expérientiel intentions comportementales [SHS.GESTION]Humanities and Social Sciences/Business administration |
spellingShingle |
body position emotion experiential marketing behavioral intentions embodiment incarnation position du corps émotions marketing expérientiel intentions comportementales [SHS.GESTION]Humanities and Social Sciences/Business administration Leveau, Pierre-Henry Camus, Sandra Role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
topic_facet |
body position emotion experiential marketing behavioral intentions embodiment incarnation position du corps émotions marketing expérientiel intentions comportementales [SHS.GESTION]Humanities and Social Sciences/Business administration |
description |
International audience The research objective is to understand the role of the embodiment feeling on emotional induction during and after an experience lived in virtual reality. The measurement of emotions during the virtual experience is carried out with biosensors to analyze physiological data. Post-experience, subjective measures of the emotions subjective measures of emotions allow us to correlate the set of the data. The protocol mobilizes video content in virtual reality where the user embodies a kayaker projected in Antarctica to discover the destination. Theoretically, the study aims to provide a marketing analysis model explaining the triggering of emotions in a virtual reality context, as well as the associated behavioral intentions. Additionally, research demonstrates that body position moderates the relationship between embodiment and emotions. On the methodological level, the study makes it possible to compare two methods in order to establish whether there is a correspondence between the results obtained and to provide more robustness. Finally, on the managerial level, the study offers recommendations regarding the embodiment and position of the body, with the aim of promoting the production of virtual experiences that are sources of behavioral intentions favorable to the destination and the sport activity. Le rôle de l'incarnation dans les émotions suscitées lors des visites touristiques en réalité virtuelle Résumé : L'objectif de recherche est de comprendre le rôle du sentiment d'incarnation sur l'induction émotionnelle pendant et après une expérience vécue en réalité virtuelle. La mesure des émotions pendant l'expérience virtuelle est réalisée avec des biocapteurs permettant d'analyser des données physiologiques. Post expérience, des mesures subjectives des émotions ressenties permettent de corréler l'ensemble des données. Le protocole mobilise un contenu vidéographique en réalité virtuelle où l'utilisateur incarne un kayakiste plongé en Antarctique y découvrant la destination. Sur le plan ... |
author2 |
Groupe de Recherche Angevin en Economie et Management (GRANEM) Université d'Angers (UA)-Institut Agro Rennes Angers Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro) |
format |
Conference Object |
author |
Leveau, Pierre-Henry Camus, Sandra |
author_facet |
Leveau, Pierre-Henry Camus, Sandra |
author_sort |
Leveau, Pierre-Henry |
title |
Role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
title_short |
Role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
title_full |
Role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
title_fullStr |
Role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
title_full_unstemmed |
Role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
title_sort |
role of embodiment in the emotions aroused during sightseeing tour in virtual reality |
publisher |
HAL CCSD |
publishDate |
2022 |
url |
https://univ-angers.hal.science/hal-03688697 https://univ-angers.hal.science/hal-03688697/document https://univ-angers.hal.science/hal-03688697/file/Intention%20de%20publication%20AFMAT%20V2.pdf |
op_coverage |
Angers, France |
genre |
Antarc* Antarctica Antarctique* |
genre_facet |
Antarc* Antarctica Antarctique* |
op_source |
9ème conférence de l'AFMAT (Association Française de Management du Tourisme) https://univ-angers.hal.science/hal-03688697 9ème conférence de l'AFMAT (Association Française de Management du Tourisme), May 2022, Angers, France https://granem.univ-angers.fr/fr/actualites/evenements/manifestations-2022/afmat.html |
op_relation |
hal-03688697 https://univ-angers.hal.science/hal-03688697 https://univ-angers.hal.science/hal-03688697/document https://univ-angers.hal.science/hal-03688697/file/Intention%20de%20publication%20AFMAT%20V2.pdf |
op_rights |
info:eu-repo/semantics/OpenAccess |
_version_ |
1766041538929885184 |