Modern Indigenous

• Main Author: Derek Jagodzinsky
• Format: Other/Unknown Material
• Language: English
• Published: 2018
• Subjects: Indigenous brand development; Indigenous culture and knowledge; LUXX Ready-to-Wear; Indigenous fashion; Empowerment through Design; Contemporary Indigenous textiles; Rainbow Warriors; First Nations
• Online Access: https://era.library.ualberta.ca/items/017371a2-a39e-4431-8363-c48886db144f; https://doi.org/10.7939/R3VT1H605

Modern Indigenous is the title of my thesis and is a brand development project that aims to incorporate Indigenous culture, values, symbols and traditional materials with twenty-first century design thinking and product development. Through this process a number of modernized product designs will be developed as a way of addressing the effects of colonization which has forgotten the Indigenous culture and it’s knowledge base for over a century. The general public’s perception related to Indigenous knowledge and ways of life are predominately negative. This thesis project is an attempt to change existing perceptions about Indigenous culture and allow First Nations people to be positively impacted and redefined through design in a modern way. An additional aim is to enhance cultural awareness for both Indigenous and the general public to strengthen a new Indigenous identity while creating a new visual language.