Remediating modernity: youth, role models and behaviour change in ‘new Nepal’
Communication for development (C4D) theorising, program design and practice, to a significant extent, remain driven by notions that communication inspires liberal-minded role models or ‘change agents’ operating at the local level. These individuals are typically described in terms of their willingne...
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ftunivadelaidedl:oai:digital.library.adelaide.edu.au:2440/98441 2023-05-15T16:29:10+02:00 Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ Remediating modernity: youth, role models and behaviour change in 'new Nepal' Greenland, N. Skuse, A. 2015 application/pdf http://hdl.handle.net/2440/98441 en eng RMIT Publishing http://purl.org/au-research/grants/arc/LP0775252 Communication, Politics and Culture, 2015; 48(2):59-77 1836-0645 2200-6796 http://hdl.handle.net/2440/98441 Greenland, N. [0000-0001-9448-3004] Skuse, A. [0000-0001-6437-0092] Copyright © 2015 (Natalie Greenland & Andrew Skuse). This work is licensed under a Creative Commons Attribution- NoDerivs (CC BY_ND) Licence. For information on use, visit www.creativecommons.org/licenses. CC-BY-ND https://search.informit.com.au/documentSummary;dn=936105972990780;res=ielhss communication development social change youth remediation Nepal Journal article 2015 ftunivadelaidedl 2023-02-06T06:51:31Z Communication for development (C4D) theorising, program design and practice, to a significant extent, remain driven by notions that communication inspires liberal-minded role models or ‘change agents’ operating at the local level. These individuals are typically described in terms of their willingness to pursue social change. In looking at the links between national pro-social change broadcasting and local practices of remediation and interpretation, this paper assesses the work of a large international NGO working to promote life skills, health awareness and civic responsibility amongst young people in Nepal. Such work charges young people to be agents of their own social change through the development of localised C4D initiatives that link with national media outputs and agendas. Inevitably, there is a degree of slippage in both meaning and message as local remediation of broader development issues occurs. Analysis reveals remediation of such issues to be a tangled practice in which key messages are reworked, made more conservative, and localised or mis-communicated. Natalie Greenland, Andrew Skuse Article in Journal/Newspaper Greenland The University of Adelaide: Digital Library Greenland |
institution |
Open Polar |
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The University of Adelaide: Digital Library |
op_collection_id |
ftunivadelaidedl |
language |
English |
topic |
communication development social change youth remediation Nepal |
spellingShingle |
communication development social change youth remediation Nepal Greenland, N. Skuse, A. Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ |
topic_facet |
communication development social change youth remediation Nepal |
description |
Communication for development (C4D) theorising, program design and practice, to a significant extent, remain driven by notions that communication inspires liberal-minded role models or ‘change agents’ operating at the local level. These individuals are typically described in terms of their willingness to pursue social change. In looking at the links between national pro-social change broadcasting and local practices of remediation and interpretation, this paper assesses the work of a large international NGO working to promote life skills, health awareness and civic responsibility amongst young people in Nepal. Such work charges young people to be agents of their own social change through the development of localised C4D initiatives that link with national media outputs and agendas. Inevitably, there is a degree of slippage in both meaning and message as local remediation of broader development issues occurs. Analysis reveals remediation of such issues to be a tangled practice in which key messages are reworked, made more conservative, and localised or mis-communicated. Natalie Greenland, Andrew Skuse |
format |
Article in Journal/Newspaper |
author |
Greenland, N. Skuse, A. |
author_facet |
Greenland, N. Skuse, A. |
author_sort |
Greenland, N. |
title |
Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ |
title_short |
Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ |
title_full |
Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ |
title_fullStr |
Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ |
title_full_unstemmed |
Remediating modernity: youth, role models and behaviour change in ‘new Nepal’ |
title_sort |
remediating modernity: youth, role models and behaviour change in ‘new nepal’ |
publisher |
RMIT Publishing |
publishDate |
2015 |
url |
http://hdl.handle.net/2440/98441 |
geographic |
Greenland |
geographic_facet |
Greenland |
genre |
Greenland |
genre_facet |
Greenland |
op_source |
https://search.informit.com.au/documentSummary;dn=936105972990780;res=ielhss |
op_relation |
http://purl.org/au-research/grants/arc/LP0775252 Communication, Politics and Culture, 2015; 48(2):59-77 1836-0645 2200-6796 http://hdl.handle.net/2440/98441 Greenland, N. [0000-0001-9448-3004] Skuse, A. [0000-0001-6437-0092] |
op_rights |
Copyright © 2015 (Natalie Greenland & Andrew Skuse). This work is licensed under a Creative Commons Attribution- NoDerivs (CC BY_ND) Licence. For information on use, visit www.creativecommons.org/licenses. |
op_rightsnorm |
CC-BY-ND |
_version_ |
1766018856282750976 |