”BERÄTTA FÖR MIG”: AN EFFICIENT METHOD TO CO-CREATE CULTURE CONTENTS WITH YOUR AUDIENCES IN CORONA TIMES.

• Published in: Journal of Cultural and Creative Industries
• Main Authors: Gordillo Martorell, Jose Antonio, Json Lindmark, Sara, Rönnbäck, Erica
• Format: Article in Journal/Newspaper
• Language: Spanish
• Published: Universidad Miguel Hernández de Elche 2021
• Subjects: Corona; culture institutions; co-creation; participatory approach; words; language; cooperative creativity; social impact; sustainability; children mindset; generative design; co-design thinking method; Norrbottens Museum; Luleå
• Online Access: https://revistas.innovacionumh.es/index.php/JCCI/article/view/1316; https://doi.org/10.21134/jcci.v2i.1316

From June to December 2020 one regional culture institution (Norrbottens museum) and one municipal culture institution (Kulturens hus) in Luleå, Sweden cooperates to develop a participatory culture project focusing on Corona social impact. The project name is “Berätta för mig” (Tell me) and it is focused on the language. It is conceived as an exploratory tool to connect, dialogue, and start a creative process with your local audiences in a Corona context. The tool was thought of as a way to reconnect with a target group of children from 6 to 12 and their families listening to their fears, expectations, thoughts, and feelings about Corona times. In a very simple way, we invite the participants to choose or create their word which expresses well what is Corona for them. We use this as a starting point to initiate a free creative process that can evolve in different ways: a song, a sculpture, a cooking recipe, a choreography, a poem… We use all these materials to do an exhibition as a participatory end of the project. In this article, we present some of the main features, results and provisional conclusions of the appliance of this methodology and point out some future lines to continue working and refining the strategy.