Social media interaction in sponsorship of destinations: case study of Iceland

[eng] The current situation about Iceland as a tourism destination will be analysed through a SWOT (strengths, weaknesses, opportunities and threats) analysis. The results from this first action will be used to create a DMS (digital marketing strategy) with the objective of applying best practices o...

Full description

Bibliographic Details
Main Author: Salom Sastre, Margalida
Other Authors: Rejón Guardia, Francisco
Format: Bachelor Thesis
Language:English
Subjects:
Matèries generals UIB::Turisme i hoteleria
digital marketing
Destination Marketing Organisation (DMO)
social media
marketing strategy
Key Performance Indicators (KPI’s)
Iceland
Online Access:http://hdl.handle.net/11201/3381
id ftunillesbalears:oai:dspace.uib.es:11201/3381
record_format openpolar
spelling ftunillesbalears:oai:dspace.uib.es:11201/3381 2023-05-15T16:46:39+02:00 Social media interaction in sponsorship of destinations: case study of Iceland Salom Sastre, Margalida Rejón Guardia, Francisco application/pdf http://hdl.handle.net/11201/3381 eng eng http://hdl.handle.net/11201/3381 Matèries generals UIB::Turisme i hoteleria digital marketing Destination Marketing Organisation (DMO) social media marketing strategy Key Performance Indicators (KPI’s) info:eu-repo/semantics/bachelorThesis ftunillesbalears 2021-06-25T17:54:40Z [eng] The current situation about Iceland as a tourism destination will be analysed through a SWOT (strengths, weaknesses, opportunities and threats) analysis. The results from this first action will be used to create a DMS (digital marketing strategy) with the objective of applying best practices of the conceptual framework to the Social Media strategy. In this particular case, the strategy will focus on the tools of Facebook, Instagram and Youtube. Finally, some KPI’s (key performance indicators) will be suggested to monitor the results and effectiveness from the Social Media campaigns Bachelor Thesis Iceland UIB Repositori (University of the Balearic Islands)
institution Open Polar
collection UIB Repositori (University of the Balearic Islands)
op_collection_id ftunillesbalears
language English
topic Matèries generals UIB::Turisme i hoteleria
digital marketing
Destination Marketing Organisation (DMO)
social media
marketing strategy
Key Performance Indicators (KPI’s)
spellingShingle Matèries generals UIB::Turisme i hoteleria
digital marketing
Destination Marketing Organisation (DMO)
social media
marketing strategy
Key Performance Indicators (KPI’s)
Salom Sastre, Margalida
Social media interaction in sponsorship of destinations: case study of Iceland
topic_facet Matèries generals UIB::Turisme i hoteleria
digital marketing
Destination Marketing Organisation (DMO)
social media
marketing strategy
Key Performance Indicators (KPI’s)
description [eng] The current situation about Iceland as a tourism destination will be analysed through a SWOT (strengths, weaknesses, opportunities and threats) analysis. The results from this first action will be used to create a DMS (digital marketing strategy) with the objective of applying best practices of the conceptual framework to the Social Media strategy. In this particular case, the strategy will focus on the tools of Facebook, Instagram and Youtube. Finally, some KPI’s (key performance indicators) will be suggested to monitor the results and effectiveness from the Social Media campaigns
author2 Rejón Guardia, Francisco
format Bachelor Thesis
author Salom Sastre, Margalida
author_facet Salom Sastre, Margalida
author_sort Salom Sastre, Margalida
title Social media interaction in sponsorship of destinations: case study of Iceland
title_short Social media interaction in sponsorship of destinations: case study of Iceland
title_full Social media interaction in sponsorship of destinations: case study of Iceland
title_fullStr Social media interaction in sponsorship of destinations: case study of Iceland
title_full_unstemmed Social media interaction in sponsorship of destinations: case study of Iceland
title_sort social media interaction in sponsorship of destinations: case study of iceland
url http://hdl.handle.net/11201/3381
genre Iceland
genre_facet Iceland
op_relation http://hdl.handle.net/11201/3381
_version_ 1766036760401281024

Similar Items