Skepticizem do mesnih nadomestkov

• Main Author: Fras, Adelaida
• Other Authors: Podnar, Klement
• Format: Bachelor Thesis
• Language: Slovenian
• Published: A. Fras 2021
• Subjects: skepticizem; mesni nadomestki; naklonjenost mesu; prehrambna neofobija; scepticism; meat substitudes; meat attitudes; food neophobia; info:eu-repo/classification/udc/366:637.5(497.4)(043.2); Mesna; sami
• Online Access: https://repozitorij.uni-lj.si/IzpisGradiva.php?id=130781; https://repozitorij.uni-lj.si/Dokument.php?id=147932&dn=; https://plus.si.cobiss.net/opac7/bib/85640963?lang=sl

Zadnja leta trg mesnih nadomestkov eksponentno raste, mesni nadomestki pa postajajo vedno večji prodajni konkurenti tudi mesnim izdelkom. Ker se potrošniki vedno bolj zavedajo vpliva, ki ga ima mesna industrija na okolje, sami pa postajajo vedno bolj ekološko in etično zavedni, se je tudi potrošnja mesnih nadomestkov začela hitreje razvijati. Vendar potrošniki, kot ob vsaki novosti, tudi do mesnih nadomestkov čutijo skepticizem. Skepticizem postaja vedno bolj izraziti pojem, ki vpliva na nakupno namero in zavedanje o produktu. Nanj lahko vpliva veliko dejavnikov, med drugim prehrambna neofobija, cenovna občutljivost, informiranost potrošnika in naklonjenost mesnim izdelkom. Cilj diplomskega dela je bil odkriti, ali slednji dejavniki vplivajo na zaznano raven skepticizma. V raziskavi sem s pomočjo kvantitativne raziskave, v katero je bilo vključenih 324 anketirancev, ugotovila, da informiranost izmed vseh dejavnikov najbolj vpliva na skepticizem, medtem ko preostalih hipotez ni bilo mogoče potrditi. Analiza je hkrati pokazala, da se z višanjem naklonjenosti mesnim izdelkom skepticizem do mesnih nadomestkov manjša. In recent years, the meat substitute market has started to grow exponentially, and meat substitutes are becoming increasingly important competitors to meat products. As consumers become increasingly aware of the meat industry's impact on the environment and are becoming more and more ecologically and ethically conscious, the consumption of meat substitutes has also started to develop faster. However, as with any novelty, consumer skepticism towards meat substitutes is not a neglectable matter. Skepticism is becoming an increasingly pronounced concept that affects purchasing intent and product awareness. Many factors can influence it, including food neophobia, price sensitivity, consumer information, and preference for meat products. The thesis aimed to find out whether the latter factors influence the perceived level of skepticism. In the study, with the help of a quantitative survey of 324 respondents, I concluded that knowledge of all the factors has the most significant impact on skepticism. At the same time, I could not confirm the remaining hypotheses.