Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju
V diplomskem delu je predstavljen postopek načrtovanja in izdelave oglasov ter objav za organski in plačljiv doseg na družbenem omrežju za namen oglaševanja dogodka oz. preusmerjanja prometa na spletno stran dogodka. V sami nalogi je prikazan način izdelave persone za ciljanje ciljne publike, način...
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ftuniljubljanair:oai:repozitorij.uni-lj.si:IzpisGradiva.php-id-103921 2023-05-15T18:12:53+02:00 Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju Analysis of the effectiveness and reach of digital channels in advertising JANC, KLAVDIJA Guna, Jože 2018-09-28 application/pdf https://repozitorij.uni-lj.si/IzpisGradiva.php?id=103921 https://repozitorij.uni-lj.si/Dokument.php?id=114428&dn= slv slv https://repozitorij.uni-lj.si/IzpisGradiva.php?id=103921 https://repozitorij.uni-lj.si/Dokument.php?id=114428&dn= info:eu-repo/semantics/openAccess družbena omrežja Linkedin LinkedIn Campaign Manager Buffer Google Analytics ključnik Twitter organski doseg plačljiv doseg social media hashtag organic reach paid reach info:eu-repo/semantics/bachelorThesis info:eu-repo/semantics/publishedVersion 2018 ftuniljubljanair 2021-12-06T10:02:48Z V diplomskem delu je predstavljen postopek načrtovanja in izdelave oglasov ter objav za organski in plačljiv doseg na družbenem omrežju za namen oglaševanja dogodka oz. preusmerjanja prometa na spletno stran dogodka. V sami nalogi je prikazan način izdelave persone za ciljanje ciljne publike, način odgovarjanja na ključna vprašanja v zvezi z njo ter uporaba orodij Twitter, LinkedIn Campaign Manager, Buffer ter Google Analytics. V praktičnem delu naloge je predstavljena analiza dosega organskih ter plačljivih objav ter izzive na katere smo naleteli med samim objavljanjem. Predstavljen je tudi primer izdelave vsebine z dodano vrednostjo, ki je relevantna za našo ciljno publiko. The presented thesis describes and analyzes the process of planning and running ads and posts for organic and paid reach on social media. The purpose of the posts and ads in question was to advertise an event or, more ideally, drive traffic to a website. The theoretical part describes the development of a persona for selectively reaching our target market. Additionally, it explains the process of answering specific key questions regarding our target audience as well as showing the use of tools such as Twitter, LinkedIn Campaign Manager, Buffer, and Google Analytics. The practical part of the thesis showcases the analysis of reach of both paid and organic posts and issues that were encountered regarding the posting. In addition, it gives an example of content created with added value relevant to our target audience. Bachelor Thesis sami Repository of the University of Ljubljana (RUL) |
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Repository of the University of Ljubljana (RUL) |
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ftuniljubljanair |
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Slovenian |
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družbena omrežja LinkedIn Campaign Manager Buffer Google Analytics ključnik organski doseg plačljiv doseg social media hashtag organic reach paid reach |
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družbena omrežja LinkedIn Campaign Manager Buffer Google Analytics ključnik organski doseg plačljiv doseg social media hashtag organic reach paid reach JANC, KLAVDIJA Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
topic_facet |
družbena omrežja LinkedIn Campaign Manager Buffer Google Analytics ključnik organski doseg plačljiv doseg social media hashtag organic reach paid reach |
description |
V diplomskem delu je predstavljen postopek načrtovanja in izdelave oglasov ter objav za organski in plačljiv doseg na družbenem omrežju za namen oglaševanja dogodka oz. preusmerjanja prometa na spletno stran dogodka. V sami nalogi je prikazan način izdelave persone za ciljanje ciljne publike, način odgovarjanja na ključna vprašanja v zvezi z njo ter uporaba orodij Twitter, LinkedIn Campaign Manager, Buffer ter Google Analytics. V praktičnem delu naloge je predstavljena analiza dosega organskih ter plačljivih objav ter izzive na katere smo naleteli med samim objavljanjem. Predstavljen je tudi primer izdelave vsebine z dodano vrednostjo, ki je relevantna za našo ciljno publiko. The presented thesis describes and analyzes the process of planning and running ads and posts for organic and paid reach on social media. The purpose of the posts and ads in question was to advertise an event or, more ideally, drive traffic to a website. The theoretical part describes the development of a persona for selectively reaching our target market. Additionally, it explains the process of answering specific key questions regarding our target audience as well as showing the use of tools such as Twitter, LinkedIn Campaign Manager, Buffer, and Google Analytics. The practical part of the thesis showcases the analysis of reach of both paid and organic posts and issues that were encountered regarding the posting. In addition, it gives an example of content created with added value relevant to our target audience. |
author2 |
Guna, Jože |
format |
Bachelor Thesis |
author |
JANC, KLAVDIJA |
author_facet |
JANC, KLAVDIJA |
author_sort |
JANC, KLAVDIJA |
title |
Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
title_short |
Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
title_full |
Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
title_fullStr |
Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
title_full_unstemmed |
Analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
title_sort |
analiza učinkovitosti in dosega digitalnih kanalov pri oglaševanju |
publishDate |
2018 |
url |
https://repozitorij.uni-lj.si/IzpisGradiva.php?id=103921 https://repozitorij.uni-lj.si/Dokument.php?id=114428&dn= |
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sami |
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sami |
op_relation |
https://repozitorij.uni-lj.si/IzpisGradiva.php?id=103921 https://repozitorij.uni-lj.si/Dokument.php?id=114428&dn= |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766185367146332160 |