Discourse Analysis of Mission Statements of Slovenian Enterprises
The study analyzes the discourse of a sample of mission statements of Slovenian Micro, Small and Medium Enterprises (MSMEs) and large companies across six different industries. First, we assess how distinctive these statements are, both at the level of individual companies and within entire industri...
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2024
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ftuniljubljanaff:oai:ojs.revije.ff.uni-lj.si:article/16307 2024-09-15T18:33:33+00:00 Discourse Analysis of Mission Statements of Slovenian Enterprises Diskurzna analiza poslanstev slovenskih podjetij Gaisov, Aleksandr Rižnar, Igor 2024-08-22 application/pdf https://journals.uni-lj.si/elope/article/view/16307 https://doi.org/10.4312/elope.21.1.31-43 eng eng Založba Univerze v Ljubljani / University of Ljubljana Press https://journals.uni-lj.si/elope/article/view/16307/15880 https://journals.uni-lj.si/elope/article/view/16307 doi:10.4312/elope.21.1.31-43 Copyright (c) 2024 Aleksandr Gaisov, Igor Rižnar http://creativecommons.org/licenses/by-sa/4.0 ELOPE: English Language Overseas Perspectives and Enquiries; Vol. 21 No. 1 (2024): English Studies at the Dawn of the 21st Century; 31-43 ELOPE: English Language Overseas Perspectives and Enquiries; Letn. 21 Št. 1 (2024): Anglistika na pragu 21. stoletja; 31-43 2386-0316 1581-8918 10.4312/elope.21.1 mission statements discourse analysis text similarity analysis poslanstva podjetij diskurzna analiza analiza podobnosti besedil info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2024 ftuniljubljanaff https://doi.org/10.4312/elope.21.1.31-4310.4312/elope.21.1 2024-08-25T23:34:34Z The study analyzes the discourse of a sample of mission statements of Slovenian Micro, Small and Medium Enterprises (MSMEs) and large companies across six different industries. First, we assess how distinctive these statements are, both at the level of individual companies and within entire industries, using a custom similarity analysis. Then, through a discourse analysis approach, we examine the methods employed by these companies when creating their mission statements. The results reveal that Slovenian organizations often rely on conservative, company-focused mission statements that place less emphasis on stakeholders. Additionally, despite significant variations among individual statements, there are common themes observed when these statements are grouped by industry. Članek analizira diskurz poslanstev slovenskih podjetij v različnih gospodarskih panogah. Najprej smo s pomočjo analize podobnosti, ki smo jo sami razvili, ocenili stopnjo edinstvenosti poslanstev na ravni posameznih podjetij in po panogah. Zatem smo z uporabo analize diskurza ugotavljali, kako slovenska podjetja oblikujejo diskurz poslanstev. Ugotovili smo, da so poslanstva slovenskih podjetij pogosto precej konservativne narave, saj so osredotočena na podjetje, pri čemer redko omenjajo notranje deležnike. Poleg tega pa so si poslanstva kljub individualnim razlikam med seboj precej podobna, če jih združimo po panogah. V zaključku predlagamo prihodnje raziskave na obravnavanem področju in podamo nekatere omejitve naše raziskave. Article in Journal/Newspaper sami Journals of Faculty of Arts, University of Ljubljana |
institution |
Open Polar |
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Journals of Faculty of Arts, University of Ljubljana |
op_collection_id |
ftuniljubljanaff |
language |
English |
topic |
mission statements discourse analysis text similarity analysis poslanstva podjetij diskurzna analiza analiza podobnosti besedil |
spellingShingle |
mission statements discourse analysis text similarity analysis poslanstva podjetij diskurzna analiza analiza podobnosti besedil Gaisov, Aleksandr Rižnar, Igor Discourse Analysis of Mission Statements of Slovenian Enterprises |
topic_facet |
mission statements discourse analysis text similarity analysis poslanstva podjetij diskurzna analiza analiza podobnosti besedil |
description |
The study analyzes the discourse of a sample of mission statements of Slovenian Micro, Small and Medium Enterprises (MSMEs) and large companies across six different industries. First, we assess how distinctive these statements are, both at the level of individual companies and within entire industries, using a custom similarity analysis. Then, through a discourse analysis approach, we examine the methods employed by these companies when creating their mission statements. The results reveal that Slovenian organizations often rely on conservative, company-focused mission statements that place less emphasis on stakeholders. Additionally, despite significant variations among individual statements, there are common themes observed when these statements are grouped by industry. Članek analizira diskurz poslanstev slovenskih podjetij v različnih gospodarskih panogah. Najprej smo s pomočjo analize podobnosti, ki smo jo sami razvili, ocenili stopnjo edinstvenosti poslanstev na ravni posameznih podjetij in po panogah. Zatem smo z uporabo analize diskurza ugotavljali, kako slovenska podjetja oblikujejo diskurz poslanstev. Ugotovili smo, da so poslanstva slovenskih podjetij pogosto precej konservativne narave, saj so osredotočena na podjetje, pri čemer redko omenjajo notranje deležnike. Poleg tega pa so si poslanstva kljub individualnim razlikam med seboj precej podobna, če jih združimo po panogah. V zaključku predlagamo prihodnje raziskave na obravnavanem področju in podamo nekatere omejitve naše raziskave. |
format |
Article in Journal/Newspaper |
author |
Gaisov, Aleksandr Rižnar, Igor |
author_facet |
Gaisov, Aleksandr Rižnar, Igor |
author_sort |
Gaisov, Aleksandr |
title |
Discourse Analysis of Mission Statements of Slovenian Enterprises |
title_short |
Discourse Analysis of Mission Statements of Slovenian Enterprises |
title_full |
Discourse Analysis of Mission Statements of Slovenian Enterprises |
title_fullStr |
Discourse Analysis of Mission Statements of Slovenian Enterprises |
title_full_unstemmed |
Discourse Analysis of Mission Statements of Slovenian Enterprises |
title_sort |
discourse analysis of mission statements of slovenian enterprises |
publisher |
Založba Univerze v Ljubljani / University of Ljubljana Press |
publishDate |
2024 |
url |
https://journals.uni-lj.si/elope/article/view/16307 https://doi.org/10.4312/elope.21.1.31-43 |
genre |
sami |
genre_facet |
sami |
op_source |
ELOPE: English Language Overseas Perspectives and Enquiries; Vol. 21 No. 1 (2024): English Studies at the Dawn of the 21st Century; 31-43 ELOPE: English Language Overseas Perspectives and Enquiries; Letn. 21 Št. 1 (2024): Anglistika na pragu 21. stoletja; 31-43 2386-0316 1581-8918 10.4312/elope.21.1 |
op_relation |
https://journals.uni-lj.si/elope/article/view/16307/15880 https://journals.uni-lj.si/elope/article/view/16307 doi:10.4312/elope.21.1.31-43 |
op_rights |
Copyright (c) 2024 Aleksandr Gaisov, Igor Rižnar http://creativecommons.org/licenses/by-sa/4.0 |
op_doi |
https://doi.org/10.4312/elope.21.1.31-4310.4312/elope.21.1 |
_version_ |
1810475255558307840 |