Liminality and rites of passage in Guerlain’s perfumeries
This research studies the process of creating the shopping experience in Guerlain’s luxury perfumeries in Paris. Our analysis focuses on the intermediate spaces accompanying the crossing of commercial boundaries, and on their appropriation by visitors, resulting in rites of passage. We analyze the s...
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ftunifranchecom:oai:HAL:hal-04060230v1 2023-10-09T21:52:42+02:00 Liminality and rites of passage in Guerlain’s perfumeries Scordel, Maggie Centre de Recherche en Gestion des Organisations (EA 7317) (CREGO) Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université Bourgogne Franche-Comté COMUE (UBFC)-Université de Franche-Comté (UFC) Université Bourgogne Franche-Comté COMUE (UBFC)-Université Bourgogne Franche-Comté COMUE (UBFC) Reykjavik, Iceland 2018-06-19 https://hal.science/hal-04060230 en eng HAL CCSD hal-04060230 https://hal.science/hal-04060230 2018 EURAM Conference https://hal.science/hal-04060230 2018 EURAM Conference, Jun 2018, Reykjavik, Iceland Shopping experience Appropriation Rituals [SHS.ECO]Humanities and Social Sciences/Economics and Finance info:eu-repo/semantics/conferenceObject Conference papers 2018 ftunifranchecom 2023-09-12T22:33:38Z This research studies the process of creating the shopping experience in Guerlain’s luxury perfumeries in Paris. Our analysis focuses on the intermediate spaces accompanying the crossing of commercial boundaries, and on their appropriation by visitors, resulting in rites of passage. We analyze the shopping experience in Guerlain’s luxury perfumeries in Paris which presents many designs of stores, located in various environments. Our results show that in this context the creation of the shopping experience is a coproduction resulting from the interaction between the types of intermediate spaces delimiting the store, the ritualization of experience and the appropriation process of consumers. Conference Object Iceland Université de Franche-Comté (UFC): HAL |
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Open Polar |
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Université de Franche-Comté (UFC): HAL |
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ftunifranchecom |
language |
English |
topic |
Shopping experience Appropriation Rituals [SHS.ECO]Humanities and Social Sciences/Economics and Finance |
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Shopping experience Appropriation Rituals [SHS.ECO]Humanities and Social Sciences/Economics and Finance Scordel, Maggie Liminality and rites of passage in Guerlain’s perfumeries |
topic_facet |
Shopping experience Appropriation Rituals [SHS.ECO]Humanities and Social Sciences/Economics and Finance |
description |
This research studies the process of creating the shopping experience in Guerlain’s luxury perfumeries in Paris. Our analysis focuses on the intermediate spaces accompanying the crossing of commercial boundaries, and on their appropriation by visitors, resulting in rites of passage. We analyze the shopping experience in Guerlain’s luxury perfumeries in Paris which presents many designs of stores, located in various environments. Our results show that in this context the creation of the shopping experience is a coproduction resulting from the interaction between the types of intermediate spaces delimiting the store, the ritualization of experience and the appropriation process of consumers. |
author2 |
Centre de Recherche en Gestion des Organisations (EA 7317) (CREGO) Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université Bourgogne Franche-Comté COMUE (UBFC)-Université de Franche-Comté (UFC) Université Bourgogne Franche-Comté COMUE (UBFC)-Université Bourgogne Franche-Comté COMUE (UBFC) |
format |
Conference Object |
author |
Scordel, Maggie |
author_facet |
Scordel, Maggie |
author_sort |
Scordel, Maggie |
title |
Liminality and rites of passage in Guerlain’s perfumeries |
title_short |
Liminality and rites of passage in Guerlain’s perfumeries |
title_full |
Liminality and rites of passage in Guerlain’s perfumeries |
title_fullStr |
Liminality and rites of passage in Guerlain’s perfumeries |
title_full_unstemmed |
Liminality and rites of passage in Guerlain’s perfumeries |
title_sort |
liminality and rites of passage in guerlain’s perfumeries |
publisher |
HAL CCSD |
publishDate |
2018 |
url |
https://hal.science/hal-04060230 |
op_coverage |
Reykjavik, Iceland |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
2018 EURAM Conference https://hal.science/hal-04060230 2018 EURAM Conference, Jun 2018, Reykjavik, Iceland |
op_relation |
hal-04060230 https://hal.science/hal-04060230 |
_version_ |
1779315857879465984 |