Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen

The purpose of this study is to analyze which communication strategies andinformation- and communication channels that Gällivare municipality should useunder the urban transformation to communicate with the citizens. The studyconcentrates on the age-groups 16 – 24, 25 – 44, 45 – 64 and people that a...

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Bibliographic Details
Main Author: Olausson, Nathalie
Format: Bachelor Thesis
Language:Swedish
Published: Institutionen för kultur- och medievetenskaper 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67934
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spelling ftumeauniv:oai:DiVA.org:umu-67934 2023-10-09T21:51:40+02:00 Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen Communication activities in a changing society : A study of how Gällivare municipality should communicate with their citizens during the urban transformation Olausson, Nathalie 2013 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67934 swe swe Institutionen för kultur- och medievetenskaper http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67934 info:eu-repo/semantics/openAccess Communication in public sector communication channels information channels two-way communication communication strategies Kommunikation inom offentlig sektor kommunikationskanaler informationskanaler tvåvägskommunikation kommunikationsstrategier strategisk kommunikation Media and Communications Medie- och kommunikationsvetenskap Student thesis info:eu-repo/semantics/bachelorThesis text 2013 ftumeauniv 2023-09-22T13:45:12Z The purpose of this study is to analyze which communication strategies andinformation- and communication channels that Gällivare municipality should useunder the urban transformation to communicate with the citizens. The studyconcentrates on the age-groups 16 – 24, 25 – 44, 45 – 64 and people that are 65 yearsand older. This selection has been made as a segmentation of the citizens and is oneof the essay questions which refers to study the channels that each age-groups prefer.The study is a quantitative one and is based on a questionnaire survey directed to thecitizens and it’s 85 people who participated. The result of the survey have beenanalyzed with theories like Grunigs two-way symmetrical model, theories forcommunication in public sector and theories for the most common media channels asface-to-face communication and internet.The analysis shows that Gällivare municipality should use a communication strategythat is intended to surprise the citizens, becase the survey showed that there’s a fairlylow commitment for questions of the urban transformation. The strategy is alsouseful when the survey showed that the citizens believe that the promises in theinformation of Gällivare municipality aren’t kept, which could have resulted that theybecame passive and now they have to wake up from that state of mind. It also showsthat the age-group 16-24 years concider internet as a channel for information andsocial media as the most popular communication channel. Rest of the age-gropusprefer printed information. But the opinion for the communication channels differsbetween the group 25 – 44 years and the two others. The first mentioned considers emailas the channel they want to communicate with the municipality unlike the agegroups45 – 64 and 65 and older that prefers face-to-face communication. Bachelor Thesis Gällivare Umeå University: Publications (DiVA) Gällivare ENVELOPE(20.660,20.660,67.132,67.132) Gällivare kommun ENVELOPE(19.708,19.708,67.393,67.393)
institution Open Polar
collection Umeå University: Publications (DiVA)
op_collection_id ftumeauniv
language Swedish
topic Communication in public sector
communication channels
information channels
two-way communication
communication strategies
Kommunikation inom offentlig sektor
kommunikationskanaler
informationskanaler
tvåvägskommunikation
kommunikationsstrategier
strategisk kommunikation
Media and Communications
Medie- och kommunikationsvetenskap
spellingShingle Communication in public sector
communication channels
information channels
two-way communication
communication strategies
Kommunikation inom offentlig sektor
kommunikationskanaler
informationskanaler
tvåvägskommunikation
kommunikationsstrategier
strategisk kommunikation
Media and Communications
Medie- och kommunikationsvetenskap
Olausson, Nathalie
Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
topic_facet Communication in public sector
communication channels
information channels
two-way communication
communication strategies
Kommunikation inom offentlig sektor
kommunikationskanaler
informationskanaler
tvåvägskommunikation
kommunikationsstrategier
strategisk kommunikation
Media and Communications
Medie- och kommunikationsvetenskap
description The purpose of this study is to analyze which communication strategies andinformation- and communication channels that Gällivare municipality should useunder the urban transformation to communicate with the citizens. The studyconcentrates on the age-groups 16 – 24, 25 – 44, 45 – 64 and people that are 65 yearsand older. This selection has been made as a segmentation of the citizens and is oneof the essay questions which refers to study the channels that each age-groups prefer.The study is a quantitative one and is based on a questionnaire survey directed to thecitizens and it’s 85 people who participated. The result of the survey have beenanalyzed with theories like Grunigs two-way symmetrical model, theories forcommunication in public sector and theories for the most common media channels asface-to-face communication and internet.The analysis shows that Gällivare municipality should use a communication strategythat is intended to surprise the citizens, becase the survey showed that there’s a fairlylow commitment for questions of the urban transformation. The strategy is alsouseful when the survey showed that the citizens believe that the promises in theinformation of Gällivare municipality aren’t kept, which could have resulted that theybecame passive and now they have to wake up from that state of mind. It also showsthat the age-group 16-24 years concider internet as a channel for information andsocial media as the most popular communication channel. Rest of the age-gropusprefer printed information. But the opinion for the communication channels differsbetween the group 25 – 44 years and the two others. The first mentioned considers emailas the channel they want to communicate with the municipality unlike the agegroups45 – 64 and 65 and older that prefers face-to-face communication.
format Bachelor Thesis
author Olausson, Nathalie
author_facet Olausson, Nathalie
author_sort Olausson, Nathalie
title Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
title_short Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
title_full Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
title_fullStr Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
title_full_unstemmed Kommunikationsverksamhet i ett föränderligt samhälle : En studie om hur Gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
title_sort kommunikationsverksamhet i ett föränderligt samhälle : en studie om hur gällivare kommun bör kommunicera med sin befolkning under samhällsomvandlingen
publisher Institutionen för kultur- och medievetenskaper
publishDate 2013
url http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67934
long_lat ENVELOPE(20.660,20.660,67.132,67.132)
ENVELOPE(19.708,19.708,67.393,67.393)
geographic Gällivare
Gällivare kommun
geographic_facet Gällivare
Gällivare kommun
genre Gällivare
genre_facet Gällivare
op_relation http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67934
op_rights info:eu-repo/semantics/openAccess
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