How consumer behavior has changed in the north of Sweden : A qualitative study in the context of high food inflation

• Main Authors: Kharel, Shriya, Kieri, Julia, Ziolkowska, Alicja
• Format: Bachelor Thesis
• Language: English
• Published: Umeå universitet, Företagsekonomi 2023
• Subjects: Consumer behavior; purchasing decision; inflation; increased food prices; grocery consumption; Business Administration; Företagsekonomi; The Spike; Northern Sweden
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-210488

The aim of this study is to explore how residents of northern Sweden's consumer behavior regarding groceries has changed during a time of high inflation. As a result of the recent COVID-19 pandemic, as well as the war in Ukraine, the Swedish economy currently suffers from high inflation. The in...