Creating Value in Multi-Actor Environments : Understanding the value propositions of digital service ecosystems

• Main Author: Sarafin, Gregory A
• Format: Bachelor Thesis
• Language: English
• Published: Umeå universitet, Institutionen för informatik 2020
• Subjects: service ecosystem; digital ecosystem; service-dominant logic; digital technology; Information Systems; Social aspects; Systemvetenskap; informationssystem och informatik med samhällsvetenskaplig inriktning; Northern Sweden
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-178288

This paper explores the value propositions that exist within ecosystems comprised of organizational and individual actors. The concept of value in general and how value is cocreated in multi-actor networks is explored by using service-dominant logic. The ecosystem is further framed by the intrinsic traits of digital technology as portrayed in The Layered Architecture of Digital Technology. Together, both of these framing conventions create what the paper refers to as a digital service ecosystem. In order to understand the important characteristics of a digital service ecosystem this paper analyzes a case study involving several actors participating in an ecosystem project in northern Sweden. This paper identifies six overarching themes that serve as the basis for three value propositions. A model is introduced as a way to simplify the understanding of each value proposition and how they interact with one another.