Teknikkonsult i förändring - positionering på ny marknad

• Main Author: Persson, Cecilia
• Format: Other/Unknown Material
• Language: Swedish
• Published: Lunds universitet/Produktionsekonomi 2006
• Subjects: Technology and Engineering; Småland; North Sweden
• Online Access: http://lup.lub.lu.se/student-papers/record/1988414

Background AB Ångpanneföreningen (ÅF) is one of the largest and oldest technical consulting firms in Sweden. The company was founded in 1895 and has witnessed four big technical advances: steam power, electricity, nuclear power and computerization. The company provides qualified services and solutions for industrial processes, infrastructural projects and in the development of products as well as IT systems. The firm also performs inspection and testing. Today, the market is subjected to financial strains. To fight against this, ÅF has made the organisation more effective and productivity has improved. One part of the reorganisation consists of changing the tasks for each local office; now each office has got to know and be able to offer all services of the company. To succeed with this reorganisation, further knowledge about ÅF’s market is necessary. The company organisation has been regionalised with regional managers. All the new regional managers are a part of the central group management that reinforces the local perspective. They have the over-all perspective of ÅF services and marketing. The regions are: Sweden North, Sweden East, Sweden West, Sweden South and International. The local office in Växjö is included in the region of Sweden South. Purpose The purpose of the Master Thesis is to make a survey of the current market situation for the office in Växjö regarding heating, ventilation and sanitation installations on the markets of Småland and Blekinge. Method The form of analysis used is the predictable analysis with a descriptive part. A case study was most suitable since the purpose was to find detailed information of different processes. The analysis has also been qualitative since the collected information cannot, in a meaningful way, be quantified. The analysis consisted of a desk survey and a field survey (interviews). On the whole, the mode of procedure has been as follows (certain steps have been done in parallel): planning, study of literature (desk survey), collection of data, In other words, ...