“We are all consumers” : Co-consumption and organic food
The Organic Consumer Association (OCA) in Iceland was established by domestic producers, importers, retailers and consumers. What separated this consumer association from conventional ones was that its founders included both organic producers and “middlemen” (importers, wholesalers and retailers). T...
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Format: | Article in Journal/Newspaper |
Language: | English |
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Bloomsbury Publishing
2022
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Online Access: | https://lup.lub.lu.se/record/31d94986-18d0-450e-987d-0d33ea45032e https://doi.org/10.1080/15528014.2021.1882176 |
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ftulundlup:oai:lup.lub.lu.se:31d94986-18d0-450e-987d-0d33ea45032e 2023-05-15T16:50:19+02:00 “We are all consumers” : Co-consumption and organic food Pétursson, Jón Þór 2022 https://lup.lub.lu.se/record/31d94986-18d0-450e-987d-0d33ea45032e https://doi.org/10.1080/15528014.2021.1882176 eng eng Bloomsbury Publishing https://lup.lub.lu.se/record/31d94986-18d0-450e-987d-0d33ea45032e http://dx.doi.org/10.1080/15528014.2021.1882176 scopus:85102846681 Food, Culture & Society; 25(2), pp 218-236 (2022) ISSN: 1552-8014 Ethnology contributiontojournal/article info:eu-repo/semantics/article text 2022 ftulundlup https://doi.org/10.1080/15528014.2021.1882176 2023-02-01T23:40:11Z The Organic Consumer Association (OCA) in Iceland was established by domestic producers, importers, retailers and consumers. What separated this consumer association from conventional ones was that its founders included both organic producers and “middlemen” (importers, wholesalers and retailers). These same middlemen are often criticized for destroying valuable connections between producers and consumers, but in OCA they worked with producers and consumers toward a common goal. In the article, I deploy the concept of “co-consumption” to analyze how different actors within the contemporary food chain engage with the production and consumption of organic food. “Co-consumption” can be defined as individual and collective efforts to tackle issues within the industrial food system. Such consumption is based on emotional practices that establish relationships between people, products, spaces, and places. So what happens when organic producers and entrepreneurs begin to define themselves as consumers while fighting for increased consumption through the Organic Consumer Association? And what can these encounters between organic producers, middlemen, and consumers tell us about contemporary consumption practices? Drawing on theories of emotion, the article explores the dynamics, frictions, and mutual obligations that drive ethical consumption on a day-to-day basis. Article in Journal/Newspaper Iceland Lund University Publications (LUP) Food, Culture & Society 1 19 |
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Lund University Publications (LUP) |
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language |
English |
topic |
Ethnology |
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Ethnology Pétursson, Jón Þór “We are all consumers” : Co-consumption and organic food |
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Ethnology |
description |
The Organic Consumer Association (OCA) in Iceland was established by domestic producers, importers, retailers and consumers. What separated this consumer association from conventional ones was that its founders included both organic producers and “middlemen” (importers, wholesalers and retailers). These same middlemen are often criticized for destroying valuable connections between producers and consumers, but in OCA they worked with producers and consumers toward a common goal. In the article, I deploy the concept of “co-consumption” to analyze how different actors within the contemporary food chain engage with the production and consumption of organic food. “Co-consumption” can be defined as individual and collective efforts to tackle issues within the industrial food system. Such consumption is based on emotional practices that establish relationships between people, products, spaces, and places. So what happens when organic producers and entrepreneurs begin to define themselves as consumers while fighting for increased consumption through the Organic Consumer Association? And what can these encounters between organic producers, middlemen, and consumers tell us about contemporary consumption practices? Drawing on theories of emotion, the article explores the dynamics, frictions, and mutual obligations that drive ethical consumption on a day-to-day basis. |
format |
Article in Journal/Newspaper |
author |
Pétursson, Jón Þór |
author_facet |
Pétursson, Jón Þór |
author_sort |
Pétursson, Jón Þór |
title |
“We are all consumers” : Co-consumption and organic food |
title_short |
“We are all consumers” : Co-consumption and organic food |
title_full |
“We are all consumers” : Co-consumption and organic food |
title_fullStr |
“We are all consumers” : Co-consumption and organic food |
title_full_unstemmed |
“We are all consumers” : Co-consumption and organic food |
title_sort |
“we are all consumers” : co-consumption and organic food |
publisher |
Bloomsbury Publishing |
publishDate |
2022 |
url |
https://lup.lub.lu.se/record/31d94986-18d0-450e-987d-0d33ea45032e https://doi.org/10.1080/15528014.2021.1882176 |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Food, Culture & Society; 25(2), pp 218-236 (2022) ISSN: 1552-8014 |
op_relation |
https://lup.lub.lu.se/record/31d94986-18d0-450e-987d-0d33ea45032e http://dx.doi.org/10.1080/15528014.2021.1882176 scopus:85102846681 |
op_doi |
https://doi.org/10.1080/15528014.2021.1882176 |
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Food, Culture & Society |
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1 |
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19 |
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1766040488026046464 |