Boost to the rural tourism services in Eastern Finland
Tourism engagement: co-creating well -being. Proceedings of the 6th Advances in Tourism Marketing Conference 299 Boost to the Rural Tourism Services in Eastern Finland Ilona Sares University of Lapland Rovaniemi, Finland ilona.sares@gmail.fi PhD Hilkka Lassila Savonia University of Applied Sciences...
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ftulaplandcdispu:oai:lacris.ulapland.fi:publications/9a9e6ea5-7398-461a-a77f-06de4682b992 2023-05-15T18:07:39+02:00 Boost to the rural tourism services in Eastern Finland Sares, Ilona Lassila, Hilkka Miettinen, Satu Anneli Komppula, Raija Pesonen, Juho 2015-09-08 https://research.ulapland.fi/fi/publications/9a9e6ea5-7398-461a-a77f-06de4682b992 http://epublications.uef.fi/pub/urn_isbn_978-952-61-1861-1/urn_isbn_978-952-61-1861-1.pdf eng eng Itä-suomen yliopisto info:eu-repo/semantics/openAccess Sares , I , Lassila , H & Miettinen , S A 2015 , Boost to the rural tourism services in Eastern Finland . in R Komppula & J Pesonen (eds) , Tourism engagement: co-creating well-being : Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 . Itä-suomen yliopisto , Joensuu , pp. 299-303 , 6th Advances in Tourism Marketing Conference , Joensuu , Finland , 08.09.2015 . < http://epublications.uef.fi/pub/urn_isbn_978-952-61-1861-1/urn_isbn_978-952-61-1861-1.pdf > /dk/atira/pure/person/fieldofscience2010/6/13/2 Visual arts and design /dk/atira/pure/person/fieldofscience2010/5/20/4 Tourism research contributionToPeriodical 2015 ftulaplandcdispu 2022-10-13T05:50:57Z Tourism engagement: co-creating well -being. Proceedings of the 6th Advances in Tourism Marketing Conference 299 Boost to the Rural Tourism Services in Eastern Finland Ilona Sares University of Lapland Rovaniemi, Finland ilona.sares@gmail.fi PhD Hilkka Lassila Savonia University of Applied Sciences Professor Satu Miettinen University of Lapland Introduction Tourism as an industrial sector is growing strongly and influencing to tourists as well as to the developing of tourism sites. The tourism product is usually described as a service package, which consists of several service modules, such as accommodation, transportation and different kind of activi ties. These products are typically experience - centric services, which are designed to engage customers emotionally, physically, intellectually or even spiritually experiences (Shaw, Bailey & Williams 2011). Usually the developers of tourism products focus on the technical properties of the product rather than the experiences of the customers (Komppula 2005). Nowadays tourists are seeking sustainable tourist services, which give them memorable experiences and wellbeing. Pure nature in rural area in Finland w ill be the good environment to produce this kind of tourist products. We need new ways to approach developing process when creating tourism products in Eastern Finland. Today turism business doesn’t co - operate regularly with other sectors in rural areas wh en offering services to tourists. Customer satisfaction is the key element in evaluating process of services. The producer has to know what are the key elements to build excellent tourism products for customers. Could creative tourism and service design gi ve answers when we create and develop tourism products? The aim of this paper is to show the structure of tourism products by using the model of Smith (1997) and applying it to develop tourism product in Finnish rural area. The other aim is to discuss about the role of creative tourism when developing tourism p roducts. This paper is discussing ... Other Non-Article Part of Journal/Newspaper Rovaniemi Lapland LaCRIS - University of Lapland Current Research System Lassila ENVELOPE(25.617,25.617,67.517,67.517) Rovaniemi ENVELOPE(26.159,26.159,66.392,66.392) |
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LaCRIS - University of Lapland Current Research System |
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ftulaplandcdispu |
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English |
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/dk/atira/pure/person/fieldofscience2010/6/13/2 Visual arts and design /dk/atira/pure/person/fieldofscience2010/5/20/4 Tourism research |
spellingShingle |
/dk/atira/pure/person/fieldofscience2010/6/13/2 Visual arts and design /dk/atira/pure/person/fieldofscience2010/5/20/4 Tourism research Sares, Ilona Lassila, Hilkka Miettinen, Satu Anneli Boost to the rural tourism services in Eastern Finland |
topic_facet |
/dk/atira/pure/person/fieldofscience2010/6/13/2 Visual arts and design /dk/atira/pure/person/fieldofscience2010/5/20/4 Tourism research |
description |
Tourism engagement: co-creating well -being. Proceedings of the 6th Advances in Tourism Marketing Conference 299 Boost to the Rural Tourism Services in Eastern Finland Ilona Sares University of Lapland Rovaniemi, Finland ilona.sares@gmail.fi PhD Hilkka Lassila Savonia University of Applied Sciences Professor Satu Miettinen University of Lapland Introduction Tourism as an industrial sector is growing strongly and influencing to tourists as well as to the developing of tourism sites. The tourism product is usually described as a service package, which consists of several service modules, such as accommodation, transportation and different kind of activi ties. These products are typically experience - centric services, which are designed to engage customers emotionally, physically, intellectually or even spiritually experiences (Shaw, Bailey & Williams 2011). Usually the developers of tourism products focus on the technical properties of the product rather than the experiences of the customers (Komppula 2005). Nowadays tourists are seeking sustainable tourist services, which give them memorable experiences and wellbeing. Pure nature in rural area in Finland w ill be the good environment to produce this kind of tourist products. We need new ways to approach developing process when creating tourism products in Eastern Finland. Today turism business doesn’t co - operate regularly with other sectors in rural areas wh en offering services to tourists. Customer satisfaction is the key element in evaluating process of services. The producer has to know what are the key elements to build excellent tourism products for customers. Could creative tourism and service design gi ve answers when we create and develop tourism products? The aim of this paper is to show the structure of tourism products by using the model of Smith (1997) and applying it to develop tourism product in Finnish rural area. The other aim is to discuss about the role of creative tourism when developing tourism p roducts. This paper is discussing ... |
author2 |
Komppula, Raija Pesonen, Juho |
format |
Other Non-Article Part of Journal/Newspaper |
author |
Sares, Ilona Lassila, Hilkka Miettinen, Satu Anneli |
author_facet |
Sares, Ilona Lassila, Hilkka Miettinen, Satu Anneli |
author_sort |
Sares, Ilona |
title |
Boost to the rural tourism services in Eastern Finland |
title_short |
Boost to the rural tourism services in Eastern Finland |
title_full |
Boost to the rural tourism services in Eastern Finland |
title_fullStr |
Boost to the rural tourism services in Eastern Finland |
title_full_unstemmed |
Boost to the rural tourism services in Eastern Finland |
title_sort |
boost to the rural tourism services in eastern finland |
publisher |
Itä-suomen yliopisto |
publishDate |
2015 |
url |
https://research.ulapland.fi/fi/publications/9a9e6ea5-7398-461a-a77f-06de4682b992 http://epublications.uef.fi/pub/urn_isbn_978-952-61-1861-1/urn_isbn_978-952-61-1861-1.pdf |
long_lat |
ENVELOPE(25.617,25.617,67.517,67.517) ENVELOPE(26.159,26.159,66.392,66.392) |
geographic |
Lassila Rovaniemi |
geographic_facet |
Lassila Rovaniemi |
genre |
Rovaniemi Lapland |
genre_facet |
Rovaniemi Lapland |
op_source |
Sares , I , Lassila , H & Miettinen , S A 2015 , Boost to the rural tourism services in Eastern Finland . in R Komppula & J Pesonen (eds) , Tourism engagement: co-creating well-being : Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 . Itä-suomen yliopisto , Joensuu , pp. 299-303 , 6th Advances in Tourism Marketing Conference , Joensuu , Finland , 08.09.2015 . < http://epublications.uef.fi/pub/urn_isbn_978-952-61-1861-1/urn_isbn_978-952-61-1861-1.pdf > |
op_rights |
info:eu-repo/semantics/openAccess |
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1766179874234433536 |