Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands

Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that...

Full description

Bibliographic Details
Published in:European Journal of Archaeology
Main Authors: Yasir, Yasir, Nurjanah, Nurjanah, Samsir, Samsir
Format: Article in Journal/Newspaper
Language:English
Published: Universidade Federal do Rio de Janeiro 2023
Subjects:
Disaster communication
Sustainable development
Ecotourism
Arctic
Online Access:https://revistas.ufrj.br/index.php/aigeo/article/view/49559
https://doi.org/10.11137/1982-3908_2023_46_49559
id ftufriodejaneiro:oai:www.revistas.ufrj.br:article/49559
record_format openpolar
institution Open Polar
collection Portal de Periódicos da UFRJ (Universidade Federal do Rio de Janeiro)
op_collection_id ftufriodejaneiro
language English
topic Disaster communication
Sustainable development
Ecotourism
spellingShingle Disaster communication
Sustainable development
Ecotourism
Yasir, Yasir
Nurjanah, Nurjanah
Samsir, Samsir
Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
topic_facet Disaster communication
Sustainable development
Ecotourism
description Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires.
format Article in Journal/Newspaper
author Yasir, Yasir
Nurjanah, Nurjanah
Samsir, Samsir
author_facet Yasir, Yasir
Nurjanah, Nurjanah
Samsir, Samsir
author_sort Yasir, Yasir
title Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
title_short Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
title_full Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
title_fullStr Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
title_full_unstemmed Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands
title_sort environmental communication of corporate social responsibility (csr) in fire disaster mitigation on peatlands
publisher Universidade Federal do Rio de Janeiro
publishDate 2023
url https://revistas.ufrj.br/index.php/aigeo/article/view/49559
https://doi.org/10.11137/1982-3908_2023_46_49559
genre Arctic
genre_facet Arctic
op_source Anuário do Instituto de Geociências; v. 46 (2023)
1982-3908
0101-9759
op_relation https://revistas.ufrj.br/index.php/aigeo/article/view/49559/pdf
https://revistas.ufrj.br/index.php/aigeo/article/downloadSuppFile/49559/17584
Alpi, K.M. & Evans, J.J. 2019, 'Distinguishing case study as a research method from case reports as a publication type', Journal of the Medical Library Association, vol. 107, no. 1, pp. 1–5, DOI:10.5195/jmla.2019.615.
Appiagyei, B.D., Belhoucine-Guezouguli, L., Bessah, E., Morsli, B. & Fernandes, P.A.M. 2022, 'A Review on Climate Change Impacts on Forest Ecosystem Services in the Mediterranean Basin', Journal of Landscape Ecology, vol. 15, no. 1, pp. 1–26, DOI:10.2478/jlecol-2022-0001.
Baxter, P. & Jack, S. 2015, 'Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers', The Qualitative Report, vol. 13, no. 4, pp. 544-59, DOI:10.46743/2160-3715/2008.1573.
Bickford, N., Smith, L., Bickford, S., Bice, M.R. & Ranglack, A.D.H. 2017, 'Evaluating the role of CSR and SLO in ecotourism: Collaboration for economic and environmental sustainability of arctic resources', Resources, vol. 6, no. 2, e21, DOI:10.3390/resources6020021.
Bires, Z. & Raj, S. 2019, 'Determinants of environmental conservation in Lake Tana Biosphere', Heliyon, vol. 5, no. 7, p. e01997, DOI:10.1016/j.heliyon.2019.e01997.
Cho, M., Furey, L. D. & Mohr, T. 2017, 'Communicating corporate social responsibility on social media: Strategies, stakeholders, and public engagement on corporate facebook', Business and Professional Communication Quarterly, vol. 80, no. 1, pp. 52–69, DOI:10.1177/2329490616663708.
Christis, J. & Wang, Y. 2021, 'Communicating environmental csr towards consumers: The impact of message content, message style and praise tactics', Sustainability, vol. 13, no. 7, e3981, DOI:10.3390/su13073981.
Cox, R. 2010, Environmental Communication and the Public Sphare, Sage Publication, California.
DeLorme, D.E., Stephens, S., Hagen, S. & Bilskie, M. 2018, 'Communicating with coastal decision-makers and environmental educators via sea level rise decision-support tools', Journal of Science Communication, vol. 17, no. 3, pp. 1–18, DOI:10.22323/2.17030203.
Dubravská, M., Marchevská, M., Vašaničová, P. & Kotulič, R. 2020, 'Corporate social responsibility and environmental management linkage: An empirical analysis of the Slovak Republic', Sustainability (Switzerland), vol. 12, no. 13, e5431, DOI:10.3390/su12135431.
Dutta, A. & Imeri, A. 2016, 'Corporate Responsibility and Corporate Reputation: Case of Gulf Petroleum and Investment Company', Journal of Empirical Research in Accounting & Auditing An International Journal, vol. 03, no. 01, pp. 40–51. doi:10.12785/jeraa/030104.
Faisal, F., Napitupulu, M.A. & Chariri, A. 2019, 'Corporate social and environmental responsibility disclosure in Indonesian companies: Symbolic or substantive? ', Pertanika Journal of Social Sciences and Humanities, vol. 27, no. 1, pp. 259–77.
Flor, A.G. 2004, Environmental communication: Principles, approaches and strategies of communication applied to environmental management, UP Open University, Quezon City.
Flor, A.G. & Cangara, H. 2018, Komunikasi lingkungan: Penanganan Kasus-kasus Lingkungan Melalui Strategi Komunikasi, Prenadamedia Group, Jakarta.
Fredriksson, M. & Olsson, E.K. 2014, A model for evaluating corporate environmental communication, Critical Studies on Corporate Responsibility, Governance and Sustainability, Emerald Group Publishing Limited.
Freeman, R.E. & Phillips, R. A. 2021, 'Stakeholder Theory and the Resource-Based View of the Firm', Journal of Management, vol. 47, no. 7, pp. 1757–70, DOI:10.1177/0149206321993576.
Giampiccoli, A. & Glassom, D. 2020, 'Community-based tourism in protected areas benefits communities and conservation: a model', Advances in Hospitality and Tourism Research (AHTR), vol. 9, no. 1, pp. 106–31, DOI:10.30519/ahtr.741805.
Ho, S.S., Tan, W., Goh, T.J. & Tandoc, E. 2022, 'Communicating the Future of Energy Use: Qualitative Insights into the Efforts of Environmental Groups in Indonesia, Malaysia, and Singapore', Environmental Communication, vol. 16, no. 1, pp. 1-9, DOI:10.1080/17524032.2022.2107553.
Johan, M.R.M. & Noor, N.A.Z.M. 2013, 'The role of corporate communication in building organization’s corporate reputation: an exploratory analysis', Interdisciplinary Journal of Contemporary Research in Business, vol. 4, no. 12, pp. 1230–40.
Jurin, R.R., Roush, D. & Danter, K.J. 2010, Environmental Communication. Second Edition, Environmental Communication, 2nd edn, Springer, New York.
Kirat, M. 2015, 'Corporate social responsibility in the oil and gas industry in Qatar perceptions and practices', Public Relations Review, vol. 41, no. 4, pp. 438–46, DOI:10.1016/j.pubrev.2015.07.001.
Kitić, B., Kostić–Stanković, M., Cvijović, J. & Lečić-Cvetković, D. 2015, 'Environmental Aspect of Business Communications', Management - Journal for theory and practice of management, vol. 20, no. 1, pp. 69–76, DOI:10.7595/management.fon.2015.0004.
Maruto, R. & Alfisnardo. 2022, '11 Tim Ikuti Lomba MPA Cepat Tanggap Pertamina Sungai Pakning', Antara, Pekanbaru, viewed 23 October 2022, <https://riau.antaranews.com/berita/297665/11-tim-ikuti-lomba-mpa-cepat-tanggap-pertamina-sungai-pakning>.
Meijers, M.H.C., Remmelswaal, P. & Wonneberger, A. 2019, 'Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge Using Visual Impact Metaphors to Stimulate Environmentally', Environmental Communication, vol. 13, no. 8, pp. 995–1008, DOI:10.1080/17524032.2018.1544160.
Meijers, M.H.C., Smit, E.S., de Wildt, K., Karvonen, S.G., van der Plas, D. & van der Laan, L.N. 2022, 'Stimulating Sustainable Food Choices Using Virtual Reality : Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs Stimulating Sustainable Food Choices Using Virtual Reality : Taking an Environmental vs Health', Environmental Communication, vol. 16, no. 1, pp. 1–22, DOI:10.1080/17524032.2021.1943700.
Morsing, M. & Spence, L.J. 2019, 'Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication', Human Relations, vol. 72, no. 12, pp. 1920–47, DOI:10.1177/0018726718804306.
Nascimento, S.T. & Castro, P.T.A. 2022, 'Proposal for Assessment and Inventory of the Landscape as Geoheritage', Anuario do Instituto de Geociencias, vol. 45, e48794, DOI:10.11137/1982-3908_2022_45_48794.
Nassani, A.A., Yousaf, Z., Radulescu, M. & Haffar, M. 2022, 'Environmental Performance through Environmental Resources Conservation Efforts: Does Corporate Social Responsibility Authenticity Act as Mediator?', Sustainability, vol. 14, no. 4, e2330, DOI:10.3390/su14042330.
Pemerintah Indonesian. 2009, Undang-Undang Nomor 10 Tahun 2009 Tentang Kepariwisataan, Indonesia.
Pertamina. 2022, 'Corporate Social Responsibility: Komitmen Perusahaan', Pertamina, viewed 23 October 2022, <https://www.pertamina.com/id/tanggung-jawab-sosial-perusahaan>.
Pollach, I., Johansen, T.S., Ellerup Nielsen, A. & Thomsen, C. 2012, 'The integration of CSR into corporate communication in large European companies', Journal of Communication Management, vol. 16, no. 2, pp. 204–16, DOI:10.1108/13632541211217605.
Ramya, S.M., Shereen, A. & Baral, R. 2020, 'Corporate environmental communication: a closer look at the initiatives from leading manufacturing and IT organizations in India', Social Responsibility Journal, vol. 16, no. 6, pp. 843–59, DOI:10.1108/SRJ-11-2019-0376.
Rashid, Y., Rashid, A., Warraich, M.A., Sabir, S.S. & Waseem, A. 2019, 'Case Study Method: A Step-by-Step Guide for Business Researchers', International Journal of Qualitative Methods, vol. 18, pp. 1–13, DOI:10.1177/1609406919862424.
Santos, C.A.M., Lyra, G.B. & Rodriguez, D.A. 2022, 'Impact of Climate Change on Cassava Yield in Guapimirim, State of Rio de Janeiro, Southeast Brazil', Anuario do Instituto de Geociencias, vol. 45, pp. 1–16, DOI:10.11137/1982-3908_2022_45_40817.
Shao, J., Mahmood, A. & Han, H. 2021, 'Unleashing the potential role of csr and altruistic values to foster pro-environmental behavior by hotel employees', International Journal of Environmental Research and Public Health, vol. 18, no. 24, e13327, DOI:10.3390/ijerph182413327.
Siano, A., Conte, F., Amabile, S., Vollero, A. & Piciocchi, P. 2016, 'Communicating sustainability: An operational model for evaluating corporate websites', Sustainability, vol. 8, no. 9, e950, DOI:10.3390/su8090950.
Strydom, A.J., Mangope, D. & Henama, U.S. 2019, 'Making community-based tourism sustainable: Evidence from the Free State province, South Africa', Geojournal of Tourism and Geosites, vol. 24, no. 1, pp. 7–18, DOI:10.30892/gtg.24101-338.
Testarmata, S., Fortuna, F. & Ciaburri, M. 2018, 'The communication of corporate social responsibility practices through social media channels', Corporate Board role duties and composition, vol. 14, no. 1, pp. 34–49, DOI:10.22495/cbv14i1art3.
Uda, S.K., Hein, L. & Sumarga, E. 2017, 'Towards sustainable management of Indonesian tropical peatlands', Wetlands Ecology and Management, vol. 25, no. 6, pp. 683–701, DOI:10.1007/s11273-017-9544-0.
Vlibeigi, M., Sarhangi, E. & Karevani, N. 2020, 'Local Environmental Conservation Activities as a Key Factor for Social Interaction (Case Study: Bagh-Shater Local Community)', Journal of Population and Social Studies, vol. 29, pp. 32–46. DOI:10.25133/JPSSv292021.003.
Vlibeigi, M., Sarhangi, E. & Karevani, N. 2021, 'Local Environmental Conservation Activities as a Key Factor for Social Interaction (Case Study: Bagh-Shater Local Community)', Journal of Population and Social Studies, vol. 29, pp. 32–46, DOI:10.25133/JPSSv292021.003.
Yanti, R., Syahza, A., Hidir, A. & Suwondo, S. 2018, 'The communication model of forest management based on environmental awareness', Management of Environmental Quality: An International Journal, vol. 29, no. 6, pp. 1093–109, DOI:10.1108/MEQ-02-2018-0028.
Yasir, Y. 2020, 'Environmental Communication Model of Farmer Community in Peatlands Ecotourism Development’, Journal of Physics: Conference Series, vol. 1655, no. 1, DOI:10.1088/1742-6596/1655/1/012133.
Yasir, Y., Nurjanah, N. & Yohana, N. 2021, 'Corporate Communications in Contribution to Addressing Environmental Problems: Case Study of an Indonesian State Oil Company', Information & Media, vol. 91, no. 1, pp. 152–74, DOI:10.15388/Im.2021.91.57.
Yasir, Y., Firzal, Y., Yesicha, C. & Sulistyani, A. 2022, 'Environmental Communication Based on Local Wisdom in Forest Conservation: A Study on Sentajo Forbidden Forest , Indonesia', Journal of Landscape Ecology, vol. 15, no. 2, pp. 127–145, DOI:10.2478/jlecol-2022-0014.
https://revistas.ufrj.br/index.php/aigeo/article/view/49559
doi:10.11137/1982-3908_2023_46_49559
op_rights Direitos autorais 2023 Anuário do Instituto de Geociências
http://creativecommons.org/licenses/by/4.0
op_doi https://doi.org/10.11137/1982-3908_2023_46_4955910.1016/j.pubrev.2015.07.00110.1088/1742-6596/1655/1/012133
container_title European Journal of Archaeology
container_volume 23
container_issue 2
container_start_page 305
op_container_end_page 308
_version_ 1766302664569651200
spelling ftufriodejaneiro:oai:www.revistas.ufrj.br:article/49559 2023-05-15T14:28:30+02:00 Environmental Communication of Corporate Social Responsibility (CSR) in Fire Disaster Mitigation on Peatlands Yasir, Yasir Nurjanah, Nurjanah Samsir, Samsir 2023-03-10 application/pdf https://revistas.ufrj.br/index.php/aigeo/article/view/49559 https://doi.org/10.11137/1982-3908_2023_46_49559 eng eng Universidade Federal do Rio de Janeiro https://revistas.ufrj.br/index.php/aigeo/article/view/49559/pdf https://revistas.ufrj.br/index.php/aigeo/article/downloadSuppFile/49559/17584 Alpi, K.M. & Evans, J.J. 2019, 'Distinguishing case study as a research method from case reports as a publication type', Journal of the Medical Library Association, vol. 107, no. 1, pp. 1–5, DOI:10.5195/jmla.2019.615. Appiagyei, B.D., Belhoucine-Guezouguli, L., Bessah, E., Morsli, B. & Fernandes, P.A.M. 2022, 'A Review on Climate Change Impacts on Forest Ecosystem Services in the Mediterranean Basin', Journal of Landscape Ecology, vol. 15, no. 1, pp. 1–26, DOI:10.2478/jlecol-2022-0001. Baxter, P. & Jack, S. 2015, 'Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers', The Qualitative Report, vol. 13, no. 4, pp. 544-59, DOI:10.46743/2160-3715/2008.1573. Bickford, N., Smith, L., Bickford, S., Bice, M.R. & Ranglack, A.D.H. 2017, 'Evaluating the role of CSR and SLO in ecotourism: Collaboration for economic and environmental sustainability of arctic resources', Resources, vol. 6, no. 2, e21, DOI:10.3390/resources6020021. Bires, Z. & Raj, S. 2019, 'Determinants of environmental conservation in Lake Tana Biosphere', Heliyon, vol. 5, no. 7, p. e01997, DOI:10.1016/j.heliyon.2019.e01997. Cho, M., Furey, L. D. & Mohr, T. 2017, 'Communicating corporate social responsibility on social media: Strategies, stakeholders, and public engagement on corporate facebook', Business and Professional Communication Quarterly, vol. 80, no. 1, pp. 52–69, DOI:10.1177/2329490616663708. Christis, J. & Wang, Y. 2021, 'Communicating environmental csr towards consumers: The impact of message content, message style and praise tactics', Sustainability, vol. 13, no. 7, e3981, DOI:10.3390/su13073981. Cox, R. 2010, Environmental Communication and the Public Sphare, Sage Publication, California. DeLorme, D.E., Stephens, S., Hagen, S. & Bilskie, M. 2018, 'Communicating with coastal decision-makers and environmental educators via sea level rise decision-support tools', Journal of Science Communication, vol. 17, no. 3, pp. 1–18, DOI:10.22323/2.17030203. Dubravská, M., Marchevská, M., Vašaničová, P. & Kotulič, R. 2020, 'Corporate social responsibility and environmental management linkage: An empirical analysis of the Slovak Republic', Sustainability (Switzerland), vol. 12, no. 13, e5431, DOI:10.3390/su12135431. Dutta, A. & Imeri, A. 2016, 'Corporate Responsibility and Corporate Reputation: Case of Gulf Petroleum and Investment Company', Journal of Empirical Research in Accounting & Auditing An International Journal, vol. 03, no. 01, pp. 40–51. doi:10.12785/jeraa/030104. Faisal, F., Napitupulu, M.A. & Chariri, A. 2019, 'Corporate social and environmental responsibility disclosure in Indonesian companies: Symbolic or substantive? ', Pertanika Journal of Social Sciences and Humanities, vol. 27, no. 1, pp. 259–77. Flor, A.G. 2004, Environmental communication: Principles, approaches and strategies of communication applied to environmental management, UP Open University, Quezon City. Flor, A.G. & Cangara, H. 2018, Komunikasi lingkungan: Penanganan Kasus-kasus Lingkungan Melalui Strategi Komunikasi, Prenadamedia Group, Jakarta. Fredriksson, M. & Olsson, E.K. 2014, A model for evaluating corporate environmental communication, Critical Studies on Corporate Responsibility, Governance and Sustainability, Emerald Group Publishing Limited. Freeman, R.E. & Phillips, R. A. 2021, 'Stakeholder Theory and the Resource-Based View of the Firm', Journal of Management, vol. 47, no. 7, pp. 1757–70, DOI:10.1177/0149206321993576. Giampiccoli, A. & Glassom, D. 2020, 'Community-based tourism in protected areas benefits communities and conservation: a model', Advances in Hospitality and Tourism Research (AHTR), vol. 9, no. 1, pp. 106–31, DOI:10.30519/ahtr.741805. Ho, S.S., Tan, W., Goh, T.J. & Tandoc, E. 2022, 'Communicating the Future of Energy Use: Qualitative Insights into the Efforts of Environmental Groups in Indonesia, Malaysia, and Singapore', Environmental Communication, vol. 16, no. 1, pp. 1-9, DOI:10.1080/17524032.2022.2107553. Johan, M.R.M. & Noor, N.A.Z.M. 2013, 'The role of corporate communication in building organization’s corporate reputation: an exploratory analysis', Interdisciplinary Journal of Contemporary Research in Business, vol. 4, no. 12, pp. 1230–40. Jurin, R.R., Roush, D. & Danter, K.J. 2010, Environmental Communication. Second Edition, Environmental Communication, 2nd edn, Springer, New York. Kirat, M. 2015, 'Corporate social responsibility in the oil and gas industry in Qatar perceptions and practices', Public Relations Review, vol. 41, no. 4, pp. 438–46, DOI:10.1016/j.pubrev.2015.07.001. Kitić, B., Kostić–Stanković, M., Cvijović, J. & Lečić-Cvetković, D. 2015, 'Environmental Aspect of Business Communications', Management - Journal for theory and practice of management, vol. 20, no. 1, pp. 69–76, DOI:10.7595/management.fon.2015.0004. Maruto, R. & Alfisnardo. 2022, '11 Tim Ikuti Lomba MPA Cepat Tanggap Pertamina Sungai Pakning', Antara, Pekanbaru, viewed 23 October 2022, <https://riau.antaranews.com/berita/297665/11-tim-ikuti-lomba-mpa-cepat-tanggap-pertamina-sungai-pakning>. Meijers, M.H.C., Remmelswaal, P. & Wonneberger, A. 2019, 'Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge Using Visual Impact Metaphors to Stimulate Environmentally', Environmental Communication, vol. 13, no. 8, pp. 995–1008, DOI:10.1080/17524032.2018.1544160. Meijers, M.H.C., Smit, E.S., de Wildt, K., Karvonen, S.G., van der Plas, D. & van der Laan, L.N. 2022, 'Stimulating Sustainable Food Choices Using Virtual Reality : Taking an Environmental vs Health Communication Perspective on Enhancing Response Efficacy Beliefs Stimulating Sustainable Food Choices Using Virtual Reality : Taking an Environmental vs Health', Environmental Communication, vol. 16, no. 1, pp. 1–22, DOI:10.1080/17524032.2021.1943700. Morsing, M. & Spence, L.J. 2019, 'Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication', Human Relations, vol. 72, no. 12, pp. 1920–47, DOI:10.1177/0018726718804306. Nascimento, S.T. & Castro, P.T.A. 2022, 'Proposal for Assessment and Inventory of the Landscape as Geoheritage', Anuario do Instituto de Geociencias, vol. 45, e48794, DOI:10.11137/1982-3908_2022_45_48794. Nassani, A.A., Yousaf, Z., Radulescu, M. & Haffar, M. 2022, 'Environmental Performance through Environmental Resources Conservation Efforts: Does Corporate Social Responsibility Authenticity Act as Mediator?', Sustainability, vol. 14, no. 4, e2330, DOI:10.3390/su14042330. Pemerintah Indonesian. 2009, Undang-Undang Nomor 10 Tahun 2009 Tentang Kepariwisataan, Indonesia. Pertamina. 2022, 'Corporate Social Responsibility: Komitmen Perusahaan', Pertamina, viewed 23 October 2022, <https://www.pertamina.com/id/tanggung-jawab-sosial-perusahaan>. Pollach, I., Johansen, T.S., Ellerup Nielsen, A. & Thomsen, C. 2012, 'The integration of CSR into corporate communication in large European companies', Journal of Communication Management, vol. 16, no. 2, pp. 204–16, DOI:10.1108/13632541211217605. Ramya, S.M., Shereen, A. & Baral, R. 2020, 'Corporate environmental communication: a closer look at the initiatives from leading manufacturing and IT organizations in India', Social Responsibility Journal, vol. 16, no. 6, pp. 843–59, DOI:10.1108/SRJ-11-2019-0376. Rashid, Y., Rashid, A., Warraich, M.A., Sabir, S.S. & Waseem, A. 2019, 'Case Study Method: A Step-by-Step Guide for Business Researchers', International Journal of Qualitative Methods, vol. 18, pp. 1–13, DOI:10.1177/1609406919862424. Santos, C.A.M., Lyra, G.B. & Rodriguez, D.A. 2022, 'Impact of Climate Change on Cassava Yield in Guapimirim, State of Rio de Janeiro, Southeast Brazil', Anuario do Instituto de Geociencias, vol. 45, pp. 1–16, DOI:10.11137/1982-3908_2022_45_40817. Shao, J., Mahmood, A. & Han, H. 2021, 'Unleashing the potential role of csr and altruistic values to foster pro-environmental behavior by hotel employees', International Journal of Environmental Research and Public Health, vol. 18, no. 24, e13327, DOI:10.3390/ijerph182413327. Siano, A., Conte, F., Amabile, S., Vollero, A. & Piciocchi, P. 2016, 'Communicating sustainability: An operational model for evaluating corporate websites', Sustainability, vol. 8, no. 9, e950, DOI:10.3390/su8090950. Strydom, A.J., Mangope, D. & Henama, U.S. 2019, 'Making community-based tourism sustainable: Evidence from the Free State province, South Africa', Geojournal of Tourism and Geosites, vol. 24, no. 1, pp. 7–18, DOI:10.30892/gtg.24101-338. Testarmata, S., Fortuna, F. & Ciaburri, M. 2018, 'The communication of corporate social responsibility practices through social media channels', Corporate Board role duties and composition, vol. 14, no. 1, pp. 34–49, DOI:10.22495/cbv14i1art3. Uda, S.K., Hein, L. & Sumarga, E. 2017, 'Towards sustainable management of Indonesian tropical peatlands', Wetlands Ecology and Management, vol. 25, no. 6, pp. 683–701, DOI:10.1007/s11273-017-9544-0. Vlibeigi, M., Sarhangi, E. & Karevani, N. 2020, 'Local Environmental Conservation Activities as a Key Factor for Social Interaction (Case Study: Bagh-Shater Local Community)', Journal of Population and Social Studies, vol. 29, pp. 32–46. DOI:10.25133/JPSSv292021.003. Vlibeigi, M., Sarhangi, E. & Karevani, N. 2021, 'Local Environmental Conservation Activities as a Key Factor for Social Interaction (Case Study: Bagh-Shater Local Community)', Journal of Population and Social Studies, vol. 29, pp. 32–46, DOI:10.25133/JPSSv292021.003. Yanti, R., Syahza, A., Hidir, A. & Suwondo, S. 2018, 'The communication model of forest management based on environmental awareness', Management of Environmental Quality: An International Journal, vol. 29, no. 6, pp. 1093–109, DOI:10.1108/MEQ-02-2018-0028. Yasir, Y. 2020, 'Environmental Communication Model of Farmer Community in Peatlands Ecotourism Development’, Journal of Physics: Conference Series, vol. 1655, no. 1, DOI:10.1088/1742-6596/1655/1/012133. Yasir, Y., Nurjanah, N. & Yohana, N. 2021, 'Corporate Communications in Contribution to Addressing Environmental Problems: Case Study of an Indonesian State Oil Company', Information & Media, vol. 91, no. 1, pp. 152–74, DOI:10.15388/Im.2021.91.57. Yasir, Y., Firzal, Y., Yesicha, C. & Sulistyani, A. 2022, 'Environmental Communication Based on Local Wisdom in Forest Conservation: A Study on Sentajo Forbidden Forest , Indonesia', Journal of Landscape Ecology, vol. 15, no. 2, pp. 127–145, DOI:10.2478/jlecol-2022-0014. https://revistas.ufrj.br/index.php/aigeo/article/view/49559 doi:10.11137/1982-3908_2023_46_49559 Direitos autorais 2023 Anuário do Instituto de Geociências http://creativecommons.org/licenses/by/4.0 Anuário do Instituto de Geociências; v. 46 (2023) 1982-3908 0101-9759 Disaster communication Sustainable development Ecotourism info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2023 ftufriodejaneiro https://doi.org/10.11137/1982-3908_2023_46_4955910.1016/j.pubrev.2015.07.00110.1088/1742-6596/1655/1/012133 2023-03-12T00:34:30Z Mitigation of forest and land fires is very important to implement in peatlands. This paper aims to explain the role of Pertamina’s CSR communication in mitigating peatland fires around the company’s operational areas. This research used qualitative methods with case studies. The results showed that Pertamina’s CSR communication contributed to increasing awareness of fire disaster mitigation and changing people’s behavior in utilizing peatlands through the “Kampung Gambut Berdikari” program. In addition, the community was also trained and provided with fire extinguishers to prevent fires on peatlands. CSR implementers establish friendly relations and foster the Tunas Makmur farmer group and the Fire Concern Community (Masyarakat Peduli Api/MPA) group to prevent fires. CSR communication is able to increase the awareness of the surrounding community in managing the peat environment. CSR together with the community develops peat arboretum ecotourism and pineapple plantations for environmental education and improving people’s welfare. This peat arboretum ecotourism is not only a medium of communication to spread educational messages to the farmer community, but also to school students, youth and visitors. In the future, CSR program actors can implement environmental communication as a form of disaster mitigation to prevent forest and peatland fires. Article in Journal/Newspaper Arctic Portal de Periódicos da UFRJ (Universidade Federal do Rio de Janeiro) European Journal of Archaeology 23 2 305 308

Similar Items