Optimization of interpretive signage for the protection of an endangered species in the natural park Ammergauer Alpen in Germany

• Main Author: Valentina Arros
• Format: Master Thesis
• Language: English
• Published: 2023
• Subjects: Signage design; Wildlife disturbance; Human-wildlife interaction; Visual communication; Park management; 500 Naturwissenschaften; Common Sandpiper
• Online Access: https://mediatum.ub.tum.de/1719639; https://mediatum.ub.tum.de/doc/1719639/document.pdf

Recreational activities in natural parks often disrupt species, prompting the need for effective communication strategies. This research studied the components attracting immediate attention to signage, enhancing information comprehension, and conveying disturbances to wildlife. The case study focused on Ammergauer Alpen nature park, Germany, with the Common Sandpiper bird as the subject, vulnerable to human presence. Using the mental model’s approach, information gaps between expert knowledge and public perceptions were identified. A literature review provided recommendations for signage design. Four signs were developed and tested with 21 participants. The results revealed that effective signage should prioritize visual communication to enable quick understanding of the message. Engaging and original illustrations are crucial in attracting attention, accompanied by concise and clear text. The message should strike a balance between conveying the disturbances without creating misinterpretations, while also presenting a cooperative call to avoid negative reactions. Providing alternatives to restrictions fosters a sense of cohabitation and encourages responsible behavior among visitors. Lastly, each signage section should have a clear purpose and be effectively conveyed to ensure a cohesive and meaningful message. These findings contribute to creating compelling signage, fostering empathy, and encouraging responsible actions in nature parks.