Potential Management of The Enterprise from The Position of Functional Approach

The potential of the enterprise is considered as a system of opportunities to achieve development goals within the functions defined by the structure of the enterprise. In turn, the management of the enterprise potential is disclosed as a specific function of management. It is proved that it is base...

Full description

Bibliographic Details
Published in:Journal of Geophysical Research: Oceans
Main Authors: Kniaz, S., Heorhiadi, N., Sai, L., Shchebel, A., Moroz, S., Kalashnyk, O., Spitsyna, A., Kyrychenko, O., Vilhutska, R., Peredalo, K., Myskiv, I., Shayner, H.
Format: Other/Unknown Material
Language:English
Published: 2020
Subjects:
Online Access:http://elartu.tntu.edu.ua/handle/lib/33922
https://doi.org/10.5281/zenodo.4411979
id fttsiptuniv:oai:elartu.tntu.edu.ua:lib/33922
record_format openpolar
institution Open Polar
collection Ternopil Ivan Pul’uj National Technical University: ELARTU
op_collection_id fttsiptuniv
language English
description The potential of the enterprise is considered as a system of opportunities to achieve development goals within the functions defined by the structure of the enterprise. In turn, the management of the enterprise potential is disclosed as a specific function of management. It is proved that it is based on a specific object of management - of the enterprise potential. It is substantiated that the management of this object is carried out by the heads of the enterprise using management methods and technologies, the selection and application of which is carried out within the general management functions (planning, organizing, motivating, controlling and regulating). Since the potential of the enterprise is a complex object of management, which includes production, marketing, investment and other potentials, there is a reason to believe that the goals of managing the potential of the enterprise is a complex, hierarchical system. Their implementation requires constant monitoring and regulation of the object of management.
format Other/Unknown Material
author Kniaz, S.
Heorhiadi, N.
Sai, L.
Shchebel, A.
Moroz, S.
Kalashnyk, O.
Spitsyna, A.
Kyrychenko, O.
Vilhutska, R.
Peredalo, K.
Myskiv, I.
Shayner, H.
spellingShingle Kniaz, S.
Heorhiadi, N.
Sai, L.
Shchebel, A.
Moroz, S.
Kalashnyk, O.
Spitsyna, A.
Kyrychenko, O.
Vilhutska, R.
Peredalo, K.
Myskiv, I.
Shayner, H.
Potential Management of The Enterprise from The Position of Functional Approach
author_facet Kniaz, S.
Heorhiadi, N.
Sai, L.
Shchebel, A.
Moroz, S.
Kalashnyk, O.
Spitsyna, A.
Kyrychenko, O.
Vilhutska, R.
Peredalo, K.
Myskiv, I.
Shayner, H.
author_sort Kniaz, S.
title Potential Management of The Enterprise from The Position of Functional Approach
title_short Potential Management of The Enterprise from The Position of Functional Approach
title_full Potential Management of The Enterprise from The Position of Functional Approach
title_fullStr Potential Management of The Enterprise from The Position of Functional Approach
title_full_unstemmed Potential Management of The Enterprise from The Position of Functional Approach
title_sort potential management of the enterprise from the position of functional approach
publishDate 2020
url http://elartu.tntu.edu.ua/handle/lib/33922
https://doi.org/10.5281/zenodo.4411979
op_coverage Granada, Spain
ES
genre Arctic
genre_facet Arctic
op_relation https://ibima.org/accepted-paper/potential-management-of-the-enterprise-from-the-position-of-functional-approach/
[1] Bykova N.V. Export potential of enterprises of the timber industry complex: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Bykova N.V.; Kiev. nat. trade and economy un-t. - К., 2011. - 20 p.
[2] Rovenska, V.V.(2012). Enterprise potential: essence, structure and general approaches to formation, Theoretical and practical aspects of economics and intellectual property, Volume 3, № 1 DOI: https://doi.org/10.31498/ 2225- 6407.1.2012.6258
[3] Piliavskyi, V.I. (2019). Innovative component of the potential of agro-industrial enterprises, Efficient economy, № 5. DOI:10.32702 / 2307-2105-2019.5.44
[4] Zbrodska, O.V. Use of resource potential in agricultural enterprises in radiation-contaminated areas: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Zbrodska, O.V.; Zhytomyr. nat. agroecol. un-t. - Zhytomyr, 2011. - 20 p.
[5] Hnatieva, T. and Livinskyi, A. (2019), Methodological provider of manufacturing potential of agricultural production enterprises, Investytsiyi: praktyka ta dosvid, vol. 5, pp. 25–31. DOI:10.32702 / 2306-6814.2019.5.25
[6] Garayev, M. (2019), Investment potential of the enterprises of a railway transportation: the formation and development, Ekonomika ta derzhava, vol. 7, 96-99. DOI:10.32702 / 2306-6806.2019.7.96
[7] Shabatura, T. (2019), Stratehichni napriamky realizatsii ekonomichnoho potentsialu pidpryiemstva [strategic trends of implementation of enterprise economic potential], Galician economic bulletin, vol. 58, No. 3, 105-114
[8] Dergachova, V., Ovcharova, S., & Martynenko, O. (2019), Export potential of the enterprise in the context of entering the EU market, Economic Bulletin of the National Technical University of Ukraine "Kyiv Polytechnic Institute", 16. doi: http: //dx.doi.org/10.20535/2307-5651.16.2019.181685
[9] Kvyatkovska, L.A. Economic assessment of the production potential of a machine-building enterprise: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Kvyatkovska, L.A.; Nat. tech. University "Kharkiv Polytechnic Institute". - H., 2011. - 20 p.
[10] Boykivska, G.M. Efficiency of use of production potential of enterprises of processing industry of agrarian and industrial complex system: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Boykivska, G.M.; Vinnytsia. nat. agrarian. un-t. - Vinnytsia, 2011. - 20 p.
[11] Zadneprovska, G.I. (2015) Model for assessing the innovative potential of the enterprise, Science Rise, [Sl], vol. 6, n. 3 (11), 19-24, doi: http://dx.doi.org/10.15587/2313-8416.2015.45275.
[12] Burachek, I., & Pravda, O. (2015). Theoretical and methodological approaches to assessing the development of human resources of the enterprise, "Bulletin of ZhSTU": Economics, Management and Administration, 2 (72), 105- 109. doi: http: //dx.doi.org/10.26642/jen-2015-2 (72) -105-109
[13] Dogadaylo, Ya. (2017), Assessment of the potential of road management enterprises, Economics of the transport complex, [S.l.], n. 30, p. 115, doi: http: //dx.doi.org/10.30977/ETK.2225-2304.2017.30.0.115.
[14] Vasylyk, N. M. (2018), Estimation of efficiency of management of resource potential of the enterprise, Economic analysis, [S.l.], v. 28, n. 3, 154-161, doi: http: //dx.doi.org/10.35774/econa2018.03.154.
[15] Piletska, S.T., Korytko, T.Yu. (2018), Methods of complex assessment of anti-crisis potential of the enterprise, Economics of Industry, № 3 (83), 76–92. DOI: doi.org/10.15407/econindustry2018.03.074
[16] Azhaman, I.A., Zhidkov, O.I. (2019), Methodical approaches to assessing the level of development of the economic potential of the service enterprise. Efficient economy. № 5 DOI:10.32702 / 2307-2105-2019.5.5
[17] Samorodov, B.V., Saukh, I.V., Vygovska, N.G. (2019), Integrated dynamic model of strategic analysis of the financial potential of tourism enterprises, Financial and credit activities: problems of theory and practice, Vol. 2, № 29. - 296-304. DOI 10.18371 / fcaptp.v2i29.171862
[18] Sydorova, A., & Hontjuk, V. (2019), Assessment of human resources of enterprises on the basis of the competence approach, Economics and organization of management, (2 (34)), 37-45. doi: http://dx.doi.org/10.31558/2307-2318.2019.2.4
[19] Shot, A.P. Logistic management of the use of the potential of energy generating enterprises in the wholesale electricity market (author's dissertation . Candidate of Economic Sciences), Lviv Polytechnic National University, 2009. Lviv, Ukraine.
[20] Durbalova, N., Sedikova, I. (2019) Strategic management of the competitive potential of the enterprise, Food Industry Economics, 11, 4. DOI: https://doi.org/10.15673/fie.v11i4.1547.
[21] Shovkun, L.V. Reproduction and efficiency of use of labour potential of agricultural enterprises (author's dissertation . Candidate of Economic Sciences), Kharkiv National Agrarian University. Dokuchaieva, V.V. 2010. Kharkiv, Ukraine.
[22] Burachek, I., & Pravda, O. Theoretical and methodological approaches to assessing the development of human resources of the enterprise, "Bulletin of ZhSTU": Economics, Management and Administration, 2015, 2 (72), 105- 109. doi: http://dx.doi.org/10.26642/jen-2015-2(72)-105-109
[23] Stakhorskyi, O.O. The impact of innovations on the formation of the export potential of agricultural enterprises (author's dissertation . Candidate of Economic Sciences), International University of Business and Law, 2010. Kherson, Ukraine.
[24] Bykova, N.V.Export potential of enterprises of the timber industry (author's dissertation . Candidate of Economic Sciences), Kyiv National University of Trade and Economics, 2011. Kyiv, Ukraine.
[25] Kniaz, S. et al. (2020). Technology of enterprise potential management in the coordinate system of organizational development. ARCTIC Journal, 73 (5), 28–46.
[26] Luchkova, M.S. Theoretical aspects of management of strategic potential of the enterprise, Economic sciences: coll. Science. pr., 2012, Issue 9, 77–83.
[27] Vasylkivsky, D.M. Modern principles of marketing potential management, Science and Economics, 2011, № 2, 60-64.
[28] Otenko, I.P. Formation of the mechanism of management of economic potential of the enterprise, BusinessInform, 2015, № 3, 241–246.
[29] Vasylieva, T.A., Leonov, S.V., Kryvych, Ya. M. Conceptual bases of formation of management system of potential of innovative development of the enterprise on the basis of marketing, Marketing and management of innovations, 2011, № 4, 160–171.
[30] Petrovych, J.M., Lushchak, N.S. Formation of competitive potential of the organization on innovative bases, Problems of economy: coll. Science. pr., 2011, Issue 7, 3–10.
[31] Bozhanova, O.V. Management of economic potential of enterprises: theoretical aspect, Bulletin of Transport and Industry Economics, 2010, Vol. 30, 71–77.
[32] Tolpezhnikov, R.O. Management of the potential of an industrial enterprise: the formation of organizational and economic mechanism, 2012, Economics. № 6 (120), 81–85.
[33] Grabchuk, O.M., Bovsunovska, G.S. Theoretical aspects of enterprise potential management, Development Management, 2016, № 4, 150–155.
[34] Rzayev, G.I. Economic potential of the enterprise and theoretical substantiation of the directions of its estimation, Visnyk of Khmelnytsky National University. Economic Sciences, 2014, № 3 (3), 145-149.
[35] Zakharenko, M.M Organizational and economic principles of formation of the enterprise potential management system, Investments: practice and experience, 2018, № 23, p. 88- 93. doi:10.32702 / 2306-6814.2018.23.88
[36] Shandrivska, O.E., Kuziak, V.V., Beck, O.M. Approaches to enterprise potential management and its strategic development, Bulletin of the National University "Lviv Polytechnic". Management and Entrepreneurship in Ukraine: Stages of Formation and Problems of Development, 2013, № 776, 442-448.
[37] Gonchar, O.I. Functional and organizational aspects of enterprise potential management on the basis of synergetics, Scientific Bulletin of Polissia, 2015, Vol. 1, 77-84.
[38] Fedulova, I.V. Management of development of innovative potential of the enterprises of the baking industry (dis . Candidate of Economic Sciences). National University of Food Technologies, 2009. Kyiv, Ukraine.
[39] Kniaz, S. (2015). Transfer potential for innovative development of industrial and trade organizations. Actual problems of economics , № 7 (169), 57-65.
[40] Heorhiadi, N., Shayda, O., Luchko, H., Protsyk, I., Bohiv, Y., Skoropad, I., Yemchenko, I., Lakiza, V., & Skrynkovskyy R. (2020). Static-Dynamic and Qualitative Characteristics of Integrated Management Systems for Machine-Building Business Structures. Proceedings of the 35th International Business Information Management Association (IBIMA), 1-12 April 2020, Seville, Spain, рp. 1771–1776. ISBN: 978-0-9998551-4-1.
Kniaz, S., Heorhiadi, N., Sai, L., Shchebel, A., Moroz, S., Kalashnyk, O., Spitsyna, A., Kyrychenko, O., Vilhutska, R., Peredalo, K., Myskiv, I., & Shayner, H. (2020). Potential Management of The Enterprise from The Position of Functional Approach. Proceedings of the 36th International Business Information Management Association (IBIMA), 4-5 November 2020, Granada, Spain, pp. 7202–7211. ISBN: 978-0-9998551-5-7.
978-0-9998551-5-7
http://elartu.tntu.edu.ua/handle/lib/33922
http://doi.org/10.5281/zenodo.4411979
op_doi https://doi.org/10.5281/zenodo.441197910.15587/2313-8416.2015.4527510.30977/ETK.2225-2304.2017.30.0.11510.35774/econa2018.03.15410.15407/econindustry2018.03.07410.15673/fie.v11i4.1547
container_title Journal of Geophysical Research: Oceans
container_volume 118
container_issue 12
container_start_page 6914
op_container_end_page 6933
_version_ 1775347582318411776
spelling fttsiptuniv:oai:elartu.tntu.edu.ua:lib/33922 2023-08-27T04:06:50+02:00 Potential Management of The Enterprise from The Position of Functional Approach Kniaz, S. Heorhiadi, N. Sai, L. Shchebel, A. Moroz, S. Kalashnyk, O. Spitsyna, A. Kyrychenko, O. Vilhutska, R. Peredalo, K. Myskiv, I. Shayner, H. Granada, Spain ES 2020-11-05 http://elartu.tntu.edu.ua/handle/lib/33922 https://doi.org/10.5281/zenodo.4411979 en eng https://ibima.org/accepted-paper/potential-management-of-the-enterprise-from-the-position-of-functional-approach/ [1] Bykova N.V. Export potential of enterprises of the timber industry complex: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Bykova N.V.; Kiev. nat. trade and economy un-t. - К., 2011. - 20 p. [2] Rovenska, V.V.(2012). Enterprise potential: essence, structure and general approaches to formation, Theoretical and practical aspects of economics and intellectual property, Volume 3, № 1 DOI: https://doi.org/10.31498/ 2225- 6407.1.2012.6258 [3] Piliavskyi, V.I. (2019). Innovative component of the potential of agro-industrial enterprises, Efficient economy, № 5. DOI:10.32702 / 2307-2105-2019.5.44 [4] Zbrodska, O.V. Use of resource potential in agricultural enterprises in radiation-contaminated areas: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Zbrodska, O.V.; Zhytomyr. nat. agroecol. un-t. - Zhytomyr, 2011. - 20 p. [5] Hnatieva, T. and Livinskyi, A. (2019), Methodological provider of manufacturing potential of agricultural production enterprises, Investytsiyi: praktyka ta dosvid, vol. 5, pp. 25–31. DOI:10.32702 / 2306-6814.2019.5.25 [6] Garayev, M. (2019), Investment potential of the enterprises of a railway transportation: the formation and development, Ekonomika ta derzhava, vol. 7, 96-99. DOI:10.32702 / 2306-6806.2019.7.96 [7] Shabatura, T. (2019), Stratehichni napriamky realizatsii ekonomichnoho potentsialu pidpryiemstva [strategic trends of implementation of enterprise economic potential], Galician economic bulletin, vol. 58, No. 3, 105-114 [8] Dergachova, V., Ovcharova, S., & Martynenko, O. (2019), Export potential of the enterprise in the context of entering the EU market, Economic Bulletin of the National Technical University of Ukraine "Kyiv Polytechnic Institute", 16. doi: http: //dx.doi.org/10.20535/2307-5651.16.2019.181685 [9] Kvyatkovska, L.A. Economic assessment of the production potential of a machine-building enterprise: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Kvyatkovska, L.A.; Nat. tech. University "Kharkiv Polytechnic Institute". - H., 2011. - 20 p. [10] Boykivska, G.M. Efficiency of use of production potential of enterprises of processing industry of agrarian and industrial complex system: author's ref. dis. . cand. of econ. Sciences: 08.00.04 / Boykivska, G.M.; Vinnytsia. nat. agrarian. un-t. - Vinnytsia, 2011. - 20 p. [11] Zadneprovska, G.I. (2015) Model for assessing the innovative potential of the enterprise, Science Rise, [Sl], vol. 6, n. 3 (11), 19-24, doi: http://dx.doi.org/10.15587/2313-8416.2015.45275. [12] Burachek, I., & Pravda, O. (2015). Theoretical and methodological approaches to assessing the development of human resources of the enterprise, "Bulletin of ZhSTU": Economics, Management and Administration, 2 (72), 105- 109. doi: http: //dx.doi.org/10.26642/jen-2015-2 (72) -105-109 [13] Dogadaylo, Ya. (2017), Assessment of the potential of road management enterprises, Economics of the transport complex, [S.l.], n. 30, p. 115, doi: http: //dx.doi.org/10.30977/ETK.2225-2304.2017.30.0.115. [14] Vasylyk, N. M. (2018), Estimation of efficiency of management of resource potential of the enterprise, Economic analysis, [S.l.], v. 28, n. 3, 154-161, doi: http: //dx.doi.org/10.35774/econa2018.03.154. [15] Piletska, S.T., Korytko, T.Yu. (2018), Methods of complex assessment of anti-crisis potential of the enterprise, Economics of Industry, № 3 (83), 76–92. DOI: doi.org/10.15407/econindustry2018.03.074 [16] Azhaman, I.A., Zhidkov, O.I. (2019), Methodical approaches to assessing the level of development of the economic potential of the service enterprise. Efficient economy. № 5 DOI:10.32702 / 2307-2105-2019.5.5 [17] Samorodov, B.V., Saukh, I.V., Vygovska, N.G. (2019), Integrated dynamic model of strategic analysis of the financial potential of tourism enterprises, Financial and credit activities: problems of theory and practice, Vol. 2, № 29. - 296-304. DOI 10.18371 / fcaptp.v2i29.171862 [18] Sydorova, A., & Hontjuk, V. (2019), Assessment of human resources of enterprises on the basis of the competence approach, Economics and organization of management, (2 (34)), 37-45. doi: http://dx.doi.org/10.31558/2307-2318.2019.2.4 [19] Shot, A.P. Logistic management of the use of the potential of energy generating enterprises in the wholesale electricity market (author's dissertation . Candidate of Economic Sciences), Lviv Polytechnic National University, 2009. Lviv, Ukraine. [20] Durbalova, N., Sedikova, I. (2019) Strategic management of the competitive potential of the enterprise, Food Industry Economics, 11, 4. DOI: https://doi.org/10.15673/fie.v11i4.1547. [21] Shovkun, L.V. Reproduction and efficiency of use of labour potential of agricultural enterprises (author's dissertation . Candidate of Economic Sciences), Kharkiv National Agrarian University. Dokuchaieva, V.V. 2010. Kharkiv, Ukraine. [22] Burachek, I., & Pravda, O. Theoretical and methodological approaches to assessing the development of human resources of the enterprise, "Bulletin of ZhSTU": Economics, Management and Administration, 2015, 2 (72), 105- 109. doi: http://dx.doi.org/10.26642/jen-2015-2(72)-105-109 [23] Stakhorskyi, O.O. The impact of innovations on the formation of the export potential of agricultural enterprises (author's dissertation . Candidate of Economic Sciences), International University of Business and Law, 2010. Kherson, Ukraine. [24] Bykova, N.V.Export potential of enterprises of the timber industry (author's dissertation . Candidate of Economic Sciences), Kyiv National University of Trade and Economics, 2011. Kyiv, Ukraine. [25] Kniaz, S. et al. (2020). Technology of enterprise potential management in the coordinate system of organizational development. ARCTIC Journal, 73 (5), 28–46. [26] Luchkova, M.S. Theoretical aspects of management of strategic potential of the enterprise, Economic sciences: coll. Science. pr., 2012, Issue 9, 77–83. [27] Vasylkivsky, D.M. Modern principles of marketing potential management, Science and Economics, 2011, № 2, 60-64. [28] Otenko, I.P. Formation of the mechanism of management of economic potential of the enterprise, BusinessInform, 2015, № 3, 241–246. [29] Vasylieva, T.A., Leonov, S.V., Kryvych, Ya. M. Conceptual bases of formation of management system of potential of innovative development of the enterprise on the basis of marketing, Marketing and management of innovations, 2011, № 4, 160–171. [30] Petrovych, J.M., Lushchak, N.S. Formation of competitive potential of the organization on innovative bases, Problems of economy: coll. Science. pr., 2011, Issue 7, 3–10. [31] Bozhanova, O.V. Management of economic potential of enterprises: theoretical aspect, Bulletin of Transport and Industry Economics, 2010, Vol. 30, 71–77. [32] Tolpezhnikov, R.O. Management of the potential of an industrial enterprise: the formation of organizational and economic mechanism, 2012, Economics. № 6 (120), 81–85. [33] Grabchuk, O.M., Bovsunovska, G.S. Theoretical aspects of enterprise potential management, Development Management, 2016, № 4, 150–155. [34] Rzayev, G.I. Economic potential of the enterprise and theoretical substantiation of the directions of its estimation, Visnyk of Khmelnytsky National University. Economic Sciences, 2014, № 3 (3), 145-149. [35] Zakharenko, M.M Organizational and economic principles of formation of the enterprise potential management system, Investments: practice and experience, 2018, № 23, p. 88- 93. doi:10.32702 / 2306-6814.2018.23.88 [36] Shandrivska, O.E., Kuziak, V.V., Beck, O.M. Approaches to enterprise potential management and its strategic development, Bulletin of the National University "Lviv Polytechnic". Management and Entrepreneurship in Ukraine: Stages of Formation and Problems of Development, 2013, № 776, 442-448. [37] Gonchar, O.I. Functional and organizational aspects of enterprise potential management on the basis of synergetics, Scientific Bulletin of Polissia, 2015, Vol. 1, 77-84. [38] Fedulova, I.V. Management of development of innovative potential of the enterprises of the baking industry (dis . Candidate of Economic Sciences). National University of Food Technologies, 2009. Kyiv, Ukraine. [39] Kniaz, S. (2015). Transfer potential for innovative development of industrial and trade organizations. Actual problems of economics , № 7 (169), 57-65. [40] Heorhiadi, N., Shayda, O., Luchko, H., Protsyk, I., Bohiv, Y., Skoropad, I., Yemchenko, I., Lakiza, V., & Skrynkovskyy R. (2020). Static-Dynamic and Qualitative Characteristics of Integrated Management Systems for Machine-Building Business Structures. Proceedings of the 35th International Business Information Management Association (IBIMA), 1-12 April 2020, Seville, Spain, рp. 1771–1776. ISBN: 978-0-9998551-4-1. Kniaz, S., Heorhiadi, N., Sai, L., Shchebel, A., Moroz, S., Kalashnyk, O., Spitsyna, A., Kyrychenko, O., Vilhutska, R., Peredalo, K., Myskiv, I., & Shayner, H. (2020). Potential Management of The Enterprise from The Position of Functional Approach. Proceedings of the 36th International Business Information Management Association (IBIMA), 4-5 November 2020, Granada, Spain, pp. 7202–7211. ISBN: 978-0-9998551-5-7. 978-0-9998551-5-7 http://elartu.tntu.edu.ua/handle/lib/33922 http://doi.org/10.5281/zenodo.4411979 Proceedings Book 2020 fttsiptuniv https://doi.org/10.5281/zenodo.441197910.15587/2313-8416.2015.4527510.30977/ETK.2225-2304.2017.30.0.11510.35774/econa2018.03.15410.15407/econindustry2018.03.07410.15673/fie.v11i4.1547 2023-08-10T18:36:36Z The potential of the enterprise is considered as a system of opportunities to achieve development goals within the functions defined by the structure of the enterprise. In turn, the management of the enterprise potential is disclosed as a specific function of management. It is proved that it is based on a specific object of management - of the enterprise potential. It is substantiated that the management of this object is carried out by the heads of the enterprise using management methods and technologies, the selection and application of which is carried out within the general management functions (planning, organizing, motivating, controlling and regulating). Since the potential of the enterprise is a complex object of management, which includes production, marketing, investment and other potentials, there is a reason to believe that the goals of managing the potential of the enterprise is a complex, hierarchical system. Their implementation requires constant monitoring and regulation of the object of management. Other/Unknown Material Arctic Ternopil Ivan Pul’uj National Technical University: ELARTU Journal of Geophysical Research: Oceans 118 12 6914 6933