Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies
This case study, which uses interventionist action research methodology, first describes key elements of the online business model which was implemented at a business school in Arctic Norway. The aim of the business model intervention was to create a growth in student influx. Next, the study examine...
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2020
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Online Access: | https://doi.org/10.3390/su12135270 https://doaj.org/article/aa38b53c47544cce8abc5295c77100ab |
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fttriple:oai:gotriple.eu:oai:doaj.org/article:aa38b53c47544cce8abc5295c77100ab 2023-05-15T15:08:45+02:00 Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies Bernt Arne Bertheussen 2020-06-01 https://doi.org/10.3390/su12135270 https://doaj.org/article/aa38b53c47544cce8abc5295c77100ab en eng MDPI AG doi:10.3390/su12135270 2071-1050 https://doaj.org/article/aa38b53c47544cce8abc5295c77100ab undefined Sustainability, Vol 12, Iss 5270, p 5270 (2020) distance education learner flexibility dual business models cannibalizing business models interventionist action research socio manag Journal Article https://vocabularies.coar-repositories.org/resource_types/c_6501/ 2020 fttriple https://doi.org/10.3390/su12135270 2023-01-22T17:53:18Z This case study, which uses interventionist action research methodology, first describes key elements of the online business model which was implemented at a business school in Arctic Norway. The aim of the business model intervention was to create a growth in student influx. Next, the study examines the actual impact of the intervention in terms of number of online applicants over the last decade. The findings show that the online courses hit a “nerve” in the Norwegian market for higher education as now more than a thousand students, scattered all over the country, apply for admission. Thereafter, the study investigates why students choose to study online. The results disclose that the main motive for choosing online studies is that they better meet students’ needs for different types of study flexibility. Finally, this research explores whether online studies cannibalizes the traditional campus model in a non-sustainable way. The findings show that online and traditional campus studies do not compete, but instead complement each other as they attract different target groups of students. Online studies serve as an essential channel for lifelong learning as the students were mainly well-educated women who worked full-time or part-time. Finally, strategic insights from the process of launching sustainable online studies by a rural business school are discussed. Article in Journal/Newspaper Arctic Unknown Arctic Norway Sustainability 12 13 5270 |
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English |
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distance education learner flexibility dual business models cannibalizing business models interventionist action research socio manag |
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distance education learner flexibility dual business models cannibalizing business models interventionist action research socio manag Bernt Arne Bertheussen Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
topic_facet |
distance education learner flexibility dual business models cannibalizing business models interventionist action research socio manag |
description |
This case study, which uses interventionist action research methodology, first describes key elements of the online business model which was implemented at a business school in Arctic Norway. The aim of the business model intervention was to create a growth in student influx. Next, the study examines the actual impact of the intervention in terms of number of online applicants over the last decade. The findings show that the online courses hit a “nerve” in the Norwegian market for higher education as now more than a thousand students, scattered all over the country, apply for admission. Thereafter, the study investigates why students choose to study online. The results disclose that the main motive for choosing online studies is that they better meet students’ needs for different types of study flexibility. Finally, this research explores whether online studies cannibalizes the traditional campus model in a non-sustainable way. The findings show that online and traditional campus studies do not compete, but instead complement each other as they attract different target groups of students. Online studies serve as an essential channel for lifelong learning as the students were mainly well-educated women who worked full-time or part-time. Finally, strategic insights from the process of launching sustainable online studies by a rural business school are discussed. |
format |
Article in Journal/Newspaper |
author |
Bernt Arne Bertheussen |
author_facet |
Bernt Arne Bertheussen |
author_sort |
Bernt Arne Bertheussen |
title |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_short |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_full |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_fullStr |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_full_unstemmed |
Growth Strategy of a Rural Business School: Sustainable Implementation of Online Studies |
title_sort |
growth strategy of a rural business school: sustainable implementation of online studies |
publisher |
MDPI AG |
publishDate |
2020 |
url |
https://doi.org/10.3390/su12135270 https://doaj.org/article/aa38b53c47544cce8abc5295c77100ab |
geographic |
Arctic Norway |
geographic_facet |
Arctic Norway |
genre |
Arctic |
genre_facet |
Arctic |
op_source |
Sustainability, Vol 12, Iss 5270, p 5270 (2020) |
op_relation |
doi:10.3390/su12135270 2071-1050 https://doaj.org/article/aa38b53c47544cce8abc5295c77100ab |
op_rights |
undefined |
op_doi |
https://doi.org/10.3390/su12135270 |
container_title |
Sustainability |
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12 |
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13 |
container_start_page |
5270 |
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1766340049040834560 |