BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT

• Main Authors: O. I. Belyaeva, G. V. Korshunov
• Format: Article in Journal/Newspaper
• Language: English; Russian
• Published: Moscow Polytechnic University 2017
• Subjects: priority project; internationalization of education; ustu brand; socio-communicative technology; brand promotion; oil and gas dominant; the russian arctic; arctic vector of development; scipo; Arctic; Ukhta
• Online Access: https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60

The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil a...