BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT
The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil a...
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| Format: | Article in Journal/Newspaper |
| Language: | English Russian |
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Moscow Polytechnic University
2017
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| Online Access: | https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 |
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fttriple:oai:gotriple.eu:oai:doaj.org/article:7b4c654290074be89d1838a84c5b9c60 2023-05-15T14:33:41+02:00 BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT O. I. Belyaeva G. V. Korshunov 2017-04-01 https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 en ru eng rus Moscow Polytechnic University 0869-3617 2072-0459 https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 undefined Высшее образование в России, Vol 0, Iss 4, Pp 131-136 (2017) priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development scipo Journal Article https://vocabularies.coar-repositories.org/resource_types/c_6501/ 2017 fttriple 2023-01-22T17:51:27Z The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU. Article in Journal/Newspaper Arctic Unknown Arctic Ukhta ENVELOPE(36.802,36.802,63.118,63.118) |
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fttriple |
| language |
English Russian |
| topic |
priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development scipo |
| spellingShingle |
priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development scipo O. I. Belyaeva G. V. Korshunov BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| topic_facet |
priority project internationalization of education ustu brand socio-communicative technology brand promotion oil and gas dominant the russian arctic arctic vector of development scipo |
| description |
The article highlights the aspects of University branding, presents the activities of Ukhta State Technical University aimed at internationalization of education and promotion of USTU brand in the near and far abroad. Special attention is paid to the Arctic vector of University development and oil and gas dominant as the components of the brand potential of USTU. |
| format |
Article in Journal/Newspaper |
| author |
O. I. Belyaeva G. V. Korshunov |
| author_facet |
O. I. Belyaeva G. V. Korshunov |
| author_sort |
O. I. Belyaeva |
| title |
BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_short |
BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_full |
BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_fullStr |
BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_full_unstemmed |
BRAND POTENTIAL OF UNIVERSITY IN THE CONTEXT OF INTERNATIONALIZATION OF EDUCATION IN RUSSIA: ARCTIC VECTOR, OIL AND GAS DOMINANT |
| title_sort |
brand potential of university in the context of internationalization of education in russia: arctic vector, oil and gas dominant |
| publisher |
Moscow Polytechnic University |
| publishDate |
2017 |
| url |
https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 |
| long_lat |
ENVELOPE(36.802,36.802,63.118,63.118) |
| geographic |
Arctic Ukhta |
| geographic_facet |
Arctic Ukhta |
| genre |
Arctic |
| genre_facet |
Arctic |
| op_source |
Высшее образование в России, Vol 0, Iss 4, Pp 131-136 (2017) |
| op_relation |
0869-3617 2072-0459 https://doaj.org/article/7b4c654290074be89d1838a84c5b9c60 |
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1766306897195958272 |