“The Yakut Cold” as a brand
The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is...
Published in: | E3S Web of Conferences |
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Format: | Article in Journal/Newspaper |
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EDP Sciences
2021
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Online Access: | https://doi.org/10.1051/e3sconf/202129105022 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 |
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fttriple:oai:gotriple.eu:oai:doaj.org/article:0fc411e3b7404b3c9ae24b29efb710d6 2023-05-15T18:06:42+02:00 “The Yakut Cold” as a brand Nikolaeva Tatiana Pribylykh Anna 2021-01-01 https://doi.org/10.1051/e3sconf/202129105022 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 en fr eng fre EDP Sciences 2267-1242 doi:10.1051/e3sconf/202129105022 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 undefined E3S Web of Conferences, Vol 291, p 05022 (2021) geo hist Journal Article https://vocabularies.coar-repositories.org/resource_types/c_6501/ 2021 fttriple https://doi.org/10.1051/e3sconf/202129105022 2023-01-22T19:30:30Z The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is an integration (unity) of images and associations, that appear as an emotional response to the word “Yakutia”. Formation of an attractive public image requires an integrative approach, including the creation of information services for tourists. The article contains an analysis of the interests and knowledge of foreigners about the Republic of Sakha (Yakutia) as potential visitors, which made it necessary to study the Yakut cold as an attractive brand of the region. The authors of the article consider that the ongoing work to create a textbook in German, with the consideration of the national culture peculiarities and the unique ways of survival in extreme conditions, will contribute to the formation of the “Yakut cold” as an interesting brand of a particular destination. Article in Journal/Newspaper Republic of Sakha Yakutia Unknown Sakha E3S Web of Conferences 291 05022 |
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English French |
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geo hist |
spellingShingle |
geo hist Nikolaeva Tatiana Pribylykh Anna “The Yakut Cold” as a brand |
topic_facet |
geo hist |
description |
The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is an integration (unity) of images and associations, that appear as an emotional response to the word “Yakutia”. Formation of an attractive public image requires an integrative approach, including the creation of information services for tourists. The article contains an analysis of the interests and knowledge of foreigners about the Republic of Sakha (Yakutia) as potential visitors, which made it necessary to study the Yakut cold as an attractive brand of the region. The authors of the article consider that the ongoing work to create a textbook in German, with the consideration of the national culture peculiarities and the unique ways of survival in extreme conditions, will contribute to the formation of the “Yakut cold” as an interesting brand of a particular destination. |
format |
Article in Journal/Newspaper |
author |
Nikolaeva Tatiana Pribylykh Anna |
author_facet |
Nikolaeva Tatiana Pribylykh Anna |
author_sort |
Nikolaeva Tatiana |
title |
“The Yakut Cold” as a brand |
title_short |
“The Yakut Cold” as a brand |
title_full |
“The Yakut Cold” as a brand |
title_fullStr |
“The Yakut Cold” as a brand |
title_full_unstemmed |
“The Yakut Cold” as a brand |
title_sort |
“the yakut cold” as a brand |
publisher |
EDP Sciences |
publishDate |
2021 |
url |
https://doi.org/10.1051/e3sconf/202129105022 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 |
geographic |
Sakha |
geographic_facet |
Sakha |
genre |
Republic of Sakha Yakutia |
genre_facet |
Republic of Sakha Yakutia |
op_source |
E3S Web of Conferences, Vol 291, p 05022 (2021) |
op_relation |
2267-1242 doi:10.1051/e3sconf/202129105022 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/67/e3sconf_sdgg2021_05022.pdf https://doaj.org/article/0fc411e3b7404b3c9ae24b29efb710d6 |
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https://doi.org/10.1051/e3sconf/202129105022 |
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E3S Web of Conferences |
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291 |
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05022 |
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