Experience on country brand website and the formation of tourist des-tination image: a study in Iceland
The research aims to verify if the experience with country brands website influences the image and attractiveness of a touristic destination in the consumers’ minds as also in their intention to visit the destination. A pre-test/post-test pre-experimental study with a 30 undergraduate students sampl...
Published in: | Revista Brasileira de Pesquisa em Turismo |
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Format: | Article in Journal/Newspaper |
Language: | English Spanish Portuguese |
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Associação Nacional de Pós-Graduação em Turismo
2016
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Online Access: | https://doi.org/10.7784/rbtur.v10i1.1019 https://doaj.org/article/0d355493378041cabb3763906c7f33bf |
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fttriple:oai:gotriple.eu:oai:doaj.org/article:0d355493378041cabb3763906c7f33bf 2023-05-15T16:46:32+02:00 Experience on country brand website and the formation of tourist des-tination image: a study in Iceland Dirceu Tornavoi de Carvalho Luciana Brandão Ferreira Flávio Notomi Kanazawa Priscilla Mendes Machado Janaina de Moura Engracia Giraldi 2016-03-01 https://doi.org/10.7784/rbtur.v10i1.1019 https://doaj.org/article/0d355493378041cabb3763906c7f33bf en es pt eng spa por Associação Nacional de Pós-Graduação em Turismo 1982-6125 doi:10.7784/rbtur.v10i1.1019 https://doaj.org/article/0d355493378041cabb3763906c7f33bf undefined Revista Brasileira de Pesquisa em Turismo, Vol 10, Iss 1, Pp 108-128 (2016) Imagem de destino turístico. Experiência online. Website oficial de marca-país. Islândia socio eco Journal Article https://vocabularies.coar-repositories.org/resource_types/c_6501/ 2016 fttriple https://doi.org/10.7784/rbtur.v10i1.1019 2023-01-22T19:00:14Z The research aims to verify if the experience with country brands website influences the image and attractiveness of a touristic destination in the consumers’ minds as also in their intention to visit the destination. A pre-test/post-test pre-experimental study with a 30 undergraduate students sample in a university of São Paulo was conducted. The treatment consisted of exposing the subjects to the Iceland official touristic site. The dependent variables were the touristic attractiveness perception and the intention to visit Iceland. The evaluation of the browsing experience was measured using scales of online consumer behavior literature. The two hypotheses were: (1) that positive online experience positively influences the destination image formation and (2) positively influences the intention of visit, were supported by statistical means comparison tests before and after treatment. The content analysis of the open question, performed after treatment, showed the effect that the knowledge acquired by pleasurable navigation have in shaping the image and increasing the intention of visiting a touristic destination. Article in Journal/Newspaper Iceland Unknown Revista Brasileira de Pesquisa em Turismo 10 1 108 128 |
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Open Polar |
collection |
Unknown |
op_collection_id |
fttriple |
language |
English Spanish Portuguese |
topic |
Imagem de destino turístico. Experiência online. Website oficial de marca-país. Islândia socio eco |
spellingShingle |
Imagem de destino turístico. Experiência online. Website oficial de marca-país. Islândia socio eco Dirceu Tornavoi de Carvalho Luciana Brandão Ferreira Flávio Notomi Kanazawa Priscilla Mendes Machado Janaina de Moura Engracia Giraldi Experience on country brand website and the formation of tourist des-tination image: a study in Iceland |
topic_facet |
Imagem de destino turístico. Experiência online. Website oficial de marca-país. Islândia socio eco |
description |
The research aims to verify if the experience with country brands website influences the image and attractiveness of a touristic destination in the consumers’ minds as also in their intention to visit the destination. A pre-test/post-test pre-experimental study with a 30 undergraduate students sample in a university of São Paulo was conducted. The treatment consisted of exposing the subjects to the Iceland official touristic site. The dependent variables were the touristic attractiveness perception and the intention to visit Iceland. The evaluation of the browsing experience was measured using scales of online consumer behavior literature. The two hypotheses were: (1) that positive online experience positively influences the destination image formation and (2) positively influences the intention of visit, were supported by statistical means comparison tests before and after treatment. The content analysis of the open question, performed after treatment, showed the effect that the knowledge acquired by pleasurable navigation have in shaping the image and increasing the intention of visiting a touristic destination. |
format |
Article in Journal/Newspaper |
author |
Dirceu Tornavoi de Carvalho Luciana Brandão Ferreira Flávio Notomi Kanazawa Priscilla Mendes Machado Janaina de Moura Engracia Giraldi |
author_facet |
Dirceu Tornavoi de Carvalho Luciana Brandão Ferreira Flávio Notomi Kanazawa Priscilla Mendes Machado Janaina de Moura Engracia Giraldi |
author_sort |
Dirceu Tornavoi de Carvalho |
title |
Experience on country brand website and the formation of tourist des-tination image: a study in Iceland |
title_short |
Experience on country brand website and the formation of tourist des-tination image: a study in Iceland |
title_full |
Experience on country brand website and the formation of tourist des-tination image: a study in Iceland |
title_fullStr |
Experience on country brand website and the formation of tourist des-tination image: a study in Iceland |
title_full_unstemmed |
Experience on country brand website and the formation of tourist des-tination image: a study in Iceland |
title_sort |
experience on country brand website and the formation of tourist des-tination image: a study in iceland |
publisher |
Associação Nacional de Pós-Graduação em Turismo |
publishDate |
2016 |
url |
https://doi.org/10.7784/rbtur.v10i1.1019 https://doaj.org/article/0d355493378041cabb3763906c7f33bf |
genre |
Iceland |
genre_facet |
Iceland |
op_source |
Revista Brasileira de Pesquisa em Turismo, Vol 10, Iss 1, Pp 108-128 (2016) |
op_relation |
1982-6125 doi:10.7784/rbtur.v10i1.1019 https://doaj.org/article/0d355493378041cabb3763906c7f33bf |
op_rights |
undefined |
op_doi |
https://doi.org/10.7784/rbtur.v10i1.1019 |
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Revista Brasileira de Pesquisa em Turismo |
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10 |
container_issue |
1 |
container_start_page |
108 |
op_container_end_page |
128 |
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