Brand Naming Issues of Tourism in a Coal Mining Cluster
This paper aims at providing a synthetic (semantic, social, cultural, historic) survey on the names used for the tourist and catering business entities in Kuzbass, with an attempt to discover the reason for naming trends in the region. Naming is one of the most ubiquitous and important activities in...
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EDP Sciences
2021
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Online Access: | https://doi.org/10.1051/e3sconf/202127803042 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/54/e3sconf_sdemr2021_03042.pdf https://doaj.org/article/03b5a2250dd240218a7dfde63ea73c15 |
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fttriple:oai:gotriple.eu:oai:doaj.org/article:03b5a2250dd240218a7dfde63ea73c15 2023-05-15T18:30:50+02:00 Brand Naming Issues of Tourism in a Coal Mining Cluster Valko Olga Rabkina Nadezda Novoklinova Anna 2021-01-01 https://doi.org/10.1051/e3sconf/202127803042 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/54/e3sconf_sdemr2021_03042.pdf https://doaj.org/article/03b5a2250dd240218a7dfde63ea73c15 en fr eng fre EDP Sciences 2267-1242 doi:10.1051/e3sconf/202127803042 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/54/e3sconf_sdemr2021_03042.pdf https://doaj.org/article/03b5a2250dd240218a7dfde63ea73c15 undefined E3S Web of Conferences, Vol 278, p 03042 (2021) phil geo Journal Article https://vocabularies.coar-repositories.org/resource_types/c_6501/ 2021 fttriple https://doi.org/10.1051/e3sconf/202127803042 2023-01-22T19:12:21Z This paper aims at providing a synthetic (semantic, social, cultural, historic) survey on the names used for the tourist and catering business entities in Kuzbass, with an attempt to discover the reason for naming trends in the region. Naming is one of the most ubiquitous and important activities in business sphere, pursuing a number of goals: (1) identifying and promoting the brand / image of a business entity; (2) making sure the business will function well because its name is alluring for clients, or the name is targeted efficiently; (3) the name renders the values and ideology of the company. Linguistically, the main ways to produce business or brand names are the following: abbreviations, shortenings and/or blends, associations, allusions / associations, rhyming, transonimization (using proper names of real or imaginary people for business names), using foreign words, significant numbers, quotations / allusions / alliterations / mythological elements. “Traditional” naming may exploit ancient elements (old-fashioned and outdated words, spelling, grammar, etc.). Naming in Kuzbass in tourist sphere does not rely heavily on mining concept, but rather exploits its regional exotics and a competitive differentiator. Recreational tourism in its naming promotes the concept of vast taiga spaces and pristine Siberian nature. Article in Journal/Newspaper taiga Unknown E3S Web of Conferences 278 03042 |
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phil geo |
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phil geo Valko Olga Rabkina Nadezda Novoklinova Anna Brand Naming Issues of Tourism in a Coal Mining Cluster |
topic_facet |
phil geo |
description |
This paper aims at providing a synthetic (semantic, social, cultural, historic) survey on the names used for the tourist and catering business entities in Kuzbass, with an attempt to discover the reason for naming trends in the region. Naming is one of the most ubiquitous and important activities in business sphere, pursuing a number of goals: (1) identifying and promoting the brand / image of a business entity; (2) making sure the business will function well because its name is alluring for clients, or the name is targeted efficiently; (3) the name renders the values and ideology of the company. Linguistically, the main ways to produce business or brand names are the following: abbreviations, shortenings and/or blends, associations, allusions / associations, rhyming, transonimization (using proper names of real or imaginary people for business names), using foreign words, significant numbers, quotations / allusions / alliterations / mythological elements. “Traditional” naming may exploit ancient elements (old-fashioned and outdated words, spelling, grammar, etc.). Naming in Kuzbass in tourist sphere does not rely heavily on mining concept, but rather exploits its regional exotics and a competitive differentiator. Recreational tourism in its naming promotes the concept of vast taiga spaces and pristine Siberian nature. |
format |
Article in Journal/Newspaper |
author |
Valko Olga Rabkina Nadezda Novoklinova Anna |
author_facet |
Valko Olga Rabkina Nadezda Novoklinova Anna |
author_sort |
Valko Olga |
title |
Brand Naming Issues of Tourism in a Coal Mining Cluster |
title_short |
Brand Naming Issues of Tourism in a Coal Mining Cluster |
title_full |
Brand Naming Issues of Tourism in a Coal Mining Cluster |
title_fullStr |
Brand Naming Issues of Tourism in a Coal Mining Cluster |
title_full_unstemmed |
Brand Naming Issues of Tourism in a Coal Mining Cluster |
title_sort |
brand naming issues of tourism in a coal mining cluster |
publisher |
EDP Sciences |
publishDate |
2021 |
url |
https://doi.org/10.1051/e3sconf/202127803042 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/54/e3sconf_sdemr2021_03042.pdf https://doaj.org/article/03b5a2250dd240218a7dfde63ea73c15 |
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taiga |
genre_facet |
taiga |
op_source |
E3S Web of Conferences, Vol 278, p 03042 (2021) |
op_relation |
2267-1242 doi:10.1051/e3sconf/202127803042 https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/54/e3sconf_sdemr2021_03042.pdf https://doaj.org/article/03b5a2250dd240218a7dfde63ea73c15 |
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https://doi.org/10.1051/e3sconf/202127803042 |
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E3S Web of Conferences |
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278 |
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03042 |
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1766214440521302016 |