The role of coaching in shaping the competitive advantages of quality - based on academic education service
Dynamic growth in the service sector tends to adapt to newer and newer methods and marketing tools to shape a competitive advantage. In the area of higher education services, the internal stakeholders play special role in shaping this advantage. These stakeholders are research and teaching staff and...
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Polskie Towarzystwo Ekonomiczne
2015
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fttriple:oai:gotriple.eu:oai:bibliotekanauki.pl:509697 2023-05-15T18:13:31+02:00 The role of coaching in shaping the competitive advantages of quality - based on academic education service Rola coachingu w kształtowaniu jakościowej przewagi konkurencyjnej usług – na przykładzie usług kształcenia akademickiego Suszek-Masłowska, Wioletta 2015-08-31 https://bibliotekanauki.pl/articles/509697.pdf https://bibliotekanauki.pl/articles/509697 pl pol Polskie Towarzystwo Ekonomiczne https://bibliotekanauki.pl/articles/509697.pdf https://bibliotekanauki.pl/articles/509697 lic_creative-commons Zeszyty Naukowe Polskiego Towarzystwa Ekonomicznego w Zielonej Górze; 2015, 2, 3; 84-97 2391-7830 2545-3661 eco psy Journal Article https://vocabularies.coar-repositories.org/resource_types/c_6501/ 2015 fttriple 2023-01-22T16:43:04Z Dynamic growth in the service sector tends to adapt to newer and newer methods and marketing tools to shape a competitive advantage. In the area of higher education services, the internal stakeholders play special role in shaping this advantage. These stakeholders are research and teaching staff and the students themselves. Indeed, they are both service users and the participants directly affecting the final result of service's quality. Understanding, not only needs, but also an opinion on innovative methods which may affect the level of satisfaction of this group of stakeholders, seems to be important in shaping the competitive advantage in terms quality. This article is an attempt to verify the following research problem: How do internal stakeholders perceive the possibility of using coaching in order to increase the competitive advantage in terms of the quality of higher education. The study was preliminary. In order to analase the problem, the respondents were asked research questions and an hypothesis was formulated. To collect data two methods were used, qualitative - focus group interview and observation with full participation of the investigator and quantitative – the questionnaire. The first chapter discusses issues related to building a competitive advantage in services, including academic/higher education. Thesecond chapter was devoted to coaching as an innovative method of building a competitive advantage in the area of higher education services. The survey results and conclusions were presented in chapter three. Dynamiczny rozwój w sferze usług skłania do adaptacji coraz to nowszych metod i narzędzi marketingowych w celu kształtowania przewagi konkurencyjnej. W obszarze usług kształcenia akademickiego szczególną rolę w kształtowaniu tej przewagi odgrywają interesariusze wewnętrzni: kadra naukowo-dydaktyczna oraz sami studenci. Są oni bowiem jednocześnie usługobiorcami oraz uczestnikami bezpośrednio wpływającymi na efekt końcowy jakości usługi. Poznanie, nie tylko potrzeb, ale i opinii na temat ... Article in Journal/Newspaper sami Unknown |
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eco psy Suszek-Masłowska, Wioletta The role of coaching in shaping the competitive advantages of quality - based on academic education service |
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eco psy |
description |
Dynamic growth in the service sector tends to adapt to newer and newer methods and marketing tools to shape a competitive advantage. In the area of higher education services, the internal stakeholders play special role in shaping this advantage. These stakeholders are research and teaching staff and the students themselves. Indeed, they are both service users and the participants directly affecting the final result of service's quality. Understanding, not only needs, but also an opinion on innovative methods which may affect the level of satisfaction of this group of stakeholders, seems to be important in shaping the competitive advantage in terms quality. This article is an attempt to verify the following research problem: How do internal stakeholders perceive the possibility of using coaching in order to increase the competitive advantage in terms of the quality of higher education. The study was preliminary. In order to analase the problem, the respondents were asked research questions and an hypothesis was formulated. To collect data two methods were used, qualitative - focus group interview and observation with full participation of the investigator and quantitative – the questionnaire. The first chapter discusses issues related to building a competitive advantage in services, including academic/higher education. Thesecond chapter was devoted to coaching as an innovative method of building a competitive advantage in the area of higher education services. The survey results and conclusions were presented in chapter three. Dynamiczny rozwój w sferze usług skłania do adaptacji coraz to nowszych metod i narzędzi marketingowych w celu kształtowania przewagi konkurencyjnej. W obszarze usług kształcenia akademickiego szczególną rolę w kształtowaniu tej przewagi odgrywają interesariusze wewnętrzni: kadra naukowo-dydaktyczna oraz sami studenci. Są oni bowiem jednocześnie usługobiorcami oraz uczestnikami bezpośrednio wpływającymi na efekt końcowy jakości usługi. Poznanie, nie tylko potrzeb, ale i opinii na temat ... |
format |
Article in Journal/Newspaper |
author |
Suszek-Masłowska, Wioletta |
author_facet |
Suszek-Masłowska, Wioletta |
author_sort |
Suszek-Masłowska, Wioletta |
title |
The role of coaching in shaping the competitive advantages of quality - based on academic education service |
title_short |
The role of coaching in shaping the competitive advantages of quality - based on academic education service |
title_full |
The role of coaching in shaping the competitive advantages of quality - based on academic education service |
title_fullStr |
The role of coaching in shaping the competitive advantages of quality - based on academic education service |
title_full_unstemmed |
The role of coaching in shaping the competitive advantages of quality - based on academic education service |
title_sort |
role of coaching in shaping the competitive advantages of quality - based on academic education service |
publisher |
Polskie Towarzystwo Ekonomiczne |
publishDate |
2015 |
url |
https://bibliotekanauki.pl/articles/509697.pdf https://bibliotekanauki.pl/articles/509697 |
genre |
sami |
genre_facet |
sami |
op_source |
Zeszyty Naukowe Polskiego Towarzystwa Ekonomicznego w Zielonej Górze; 2015, 2, 3; 84-97 2391-7830 2545-3661 |
op_relation |
https://bibliotekanauki.pl/articles/509697.pdf https://bibliotekanauki.pl/articles/509697 |
op_rights |
lic_creative-commons |
_version_ |
1766186081335640064 |