Data on celebrity image influencing buyers’ behaviour
This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Is...
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Data Archiving and Networked Services (DANS)
2020
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Online Access: | https://doi.org/10.17632/bx2mtwzcnx.1 https://doi.org/10.17632/BX2MTWZCNX |
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fttriple:oai:gotriple.eu:50|dedup_wf_001::61a8d21f41d7a558fedb7e704106407e 2023-05-15T18:42:48+02:00 Data on celebrity image influencing buyers’ behaviour Aririguzoh, Stella A. Stella A. Aririguzoh 2020-01-18 https://doi.org/10.17632/bx2mtwzcnx.1 https://doi.org/10.17632/BX2MTWZCNX undefined unknown Data Archiving and Networked Services (DANS) http://dx.doi.org/10.17632/bx2mtwzcnx.1 http://dx.doi.org/10.17632/BX2MTWZCNX https://dx.doi.org/10.17632/bx2mtwzcnx.1 https://dx.doi.org/10.17632/bx2mtwzcnx lic_creative-commons oai:easy.dans.knaw.nl:easy-dataset:158021 doi:10.17632/bx2mtwzcnx 10.17632/bx2mtwzcnx.1 doi:10.17632/bx2mtwzcnx.1 oai:services.nod.dans.knaw.nl:Products/dans:oai:easy.dans.knaw.nl:easy-dataset:158021 10.17632/bx2mtwzcnx 10|re3data_____::84e123776089ce3c7a33db98d9cd15a8 10|re3data_____::db814dc656a911b556dba42a331cebe9 10|openaire____::9e3be59865b2c1c335d32dae2fe7b254 10|eurocrisdris::fe4903425d9040f680d8610d9079ea14 Interdisciplinary sciences Arts and Humanities Social Sciences Marketing Advertising Mass Communication Advertising Communication archi manag Dataset https://vocabularies.coar-repositories.org/resource_types/c_ddb1/ 2020 fttriple https://doi.org/10.17632/bx2mtwzcnx.1 https://doi.org/10.17632/BX2MTWZCNX https://doi.org/10.17632/bx2mtwzcnx 2023-01-22T16:52:02Z This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Island, Surulere and Ikeja; the suburban areas of Oko Oba, Olorunsogo, Abeokuta and Ogba and the rural communities of Ikotun, Iyesi, Egbeda, Atan and Ilugun. Copies of the questionnaire were administered to 1534 respondents from these areas. The data indicates that the public image of the celebrity actually has influence on whether buyers choose to buy the product he is endorsing. However, the buyers say that they would not stop buying a product already endorsed by a celebrity even if he is to run into scandals. Dataset Victoria Island Unknown |
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Open Polar |
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language |
unknown |
topic |
Interdisciplinary sciences Arts and Humanities Social Sciences Marketing Advertising Mass Communication Advertising Communication archi manag |
spellingShingle |
Interdisciplinary sciences Arts and Humanities Social Sciences Marketing Advertising Mass Communication Advertising Communication archi manag Aririguzoh, Stella A. Data on celebrity image influencing buyers’ behaviour |
topic_facet |
Interdisciplinary sciences Arts and Humanities Social Sciences Marketing Advertising Mass Communication Advertising Communication archi manag |
description |
This data set examines if the public image of the endorsing celebrity to a product influences the buying actions of residents in some urban, suburban and rural locations in Lagos and Ogun States, South Western Nigeria. The survey was carried out among some residents in the urban areas of Victoria Island, Surulere and Ikeja; the suburban areas of Oko Oba, Olorunsogo, Abeokuta and Ogba and the rural communities of Ikotun, Iyesi, Egbeda, Atan and Ilugun. Copies of the questionnaire were administered to 1534 respondents from these areas. The data indicates that the public image of the celebrity actually has influence on whether buyers choose to buy the product he is endorsing. However, the buyers say that they would not stop buying a product already endorsed by a celebrity even if he is to run into scandals. |
author2 |
Stella A. Aririguzoh |
format |
Dataset |
author |
Aririguzoh, Stella A. |
author_facet |
Aririguzoh, Stella A. |
author_sort |
Aririguzoh, Stella A. |
title |
Data on celebrity image influencing buyers’ behaviour |
title_short |
Data on celebrity image influencing buyers’ behaviour |
title_full |
Data on celebrity image influencing buyers’ behaviour |
title_fullStr |
Data on celebrity image influencing buyers’ behaviour |
title_full_unstemmed |
Data on celebrity image influencing buyers’ behaviour |
title_sort |
data on celebrity image influencing buyers’ behaviour |
publisher |
Data Archiving and Networked Services (DANS) |
publishDate |
2020 |
url |
https://doi.org/10.17632/bx2mtwzcnx.1 https://doi.org/10.17632/BX2MTWZCNX |
genre |
Victoria Island |
genre_facet |
Victoria Island |
op_source |
oai:easy.dans.knaw.nl:easy-dataset:158021 doi:10.17632/bx2mtwzcnx 10.17632/bx2mtwzcnx.1 doi:10.17632/bx2mtwzcnx.1 oai:services.nod.dans.knaw.nl:Products/dans:oai:easy.dans.knaw.nl:easy-dataset:158021 10.17632/bx2mtwzcnx 10|re3data_____::84e123776089ce3c7a33db98d9cd15a8 10|re3data_____::db814dc656a911b556dba42a331cebe9 10|openaire____::9e3be59865b2c1c335d32dae2fe7b254 10|eurocrisdris::fe4903425d9040f680d8610d9079ea14 |
op_relation |
http://dx.doi.org/10.17632/bx2mtwzcnx.1 http://dx.doi.org/10.17632/BX2MTWZCNX https://dx.doi.org/10.17632/bx2mtwzcnx.1 https://dx.doi.org/10.17632/bx2mtwzcnx |
op_rights |
lic_creative-commons |
op_doi |
https://doi.org/10.17632/bx2mtwzcnx.1 https://doi.org/10.17632/BX2MTWZCNX https://doi.org/10.17632/bx2mtwzcnx |
_version_ |
1766232579346792448 |