The creation of breakthrough concepts by design teams
Best paper International audience Abstract : How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conv...
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fttriple:oai:gotriple.eu:10670/1.zikt08 2023-05-15T14:03:48+02:00 The creation of breakthrough concepts by design teams Gillier, Thomas Piat, Gerald Kazakci, Akin Management Technologique et Strategique (MTS) Grenoble Ecole de Management EDF R&D (EDF R&D) EDF (EDF) Valencia, Spain 2014-06-05 https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 en eng HAL CCSD hal-01113832 10670/1.zikt08 https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 undefined Hyper Article en Ligne - Sciences de l'Homme et de la Société 14th annual conference of Euram Academy of Management 14th annual conference of Euram Academy of Management, Jun 2014, Valencia, Spain fuzzy front end new concept development brainstorming creativity design teams ideation archi socio Conference Output https://vocabularies.coar-repositories.org/resource_types/c_c94f/ 2014 fttriple 2023-01-22T16:43:17Z Best paper International audience Abstract : How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surrounding products. Although prior works in creativity emphasize the ideation process in the design teams, little theoretical attention has been devoted to understand these teams' approaches to think about new ideas. Through the experimental analysis of ten design teams aiming to elaborate upon a breakthrough concept of a movable and eco-friendly Antarctica museum, we examine the thought processes used to follow or go beyond the existing museums. This research suggests that thinking outside the box does not follow the two-steps funnel model in which idea generation is separated from selection. Our results better support a process where breakthrough concepts result from the continuous reconfiguration of known properties and unknown properties. Our findings indicate that elaborating a breakthrough concept toward an "ecosystem of properties" approach (i.e. connected network of solutions) outperforms the "primer concept fixation" (i.e. attachment to first solutions) and "random exploration" approaches (i.e. free generation of many isolated solutions). Managerial recommendations to assist design teams in pursuing an "ecosystem of properties" approach are provided. Other/Unknown Material Antarc* Antarctica Unknown |
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fuzzy front end new concept development brainstorming creativity design teams ideation archi socio |
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fuzzy front end new concept development brainstorming creativity design teams ideation archi socio Gillier, Thomas Piat, Gerald Kazakci, Akin The creation of breakthrough concepts by design teams |
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fuzzy front end new concept development brainstorming creativity design teams ideation archi socio |
description |
Best paper International audience Abstract : How do design teams think in order to bring about breakthrough concepts? What are the main underlying cognitive mechanisms at the front end of such creation processes? Empirical evidence shows that firms often have difficulties breaking free from the conventional ideas surrounding products. Although prior works in creativity emphasize the ideation process in the design teams, little theoretical attention has been devoted to understand these teams' approaches to think about new ideas. Through the experimental analysis of ten design teams aiming to elaborate upon a breakthrough concept of a movable and eco-friendly Antarctica museum, we examine the thought processes used to follow or go beyond the existing museums. This research suggests that thinking outside the box does not follow the two-steps funnel model in which idea generation is separated from selection. Our results better support a process where breakthrough concepts result from the continuous reconfiguration of known properties and unknown properties. Our findings indicate that elaborating a breakthrough concept toward an "ecosystem of properties" approach (i.e. connected network of solutions) outperforms the "primer concept fixation" (i.e. attachment to first solutions) and "random exploration" approaches (i.e. free generation of many isolated solutions). Managerial recommendations to assist design teams in pursuing an "ecosystem of properties" approach are provided. |
author2 |
Management Technologique et Strategique (MTS) Grenoble Ecole de Management EDF R&D (EDF R&D) EDF (EDF) |
format |
Other/Unknown Material |
author |
Gillier, Thomas Piat, Gerald Kazakci, Akin |
author_facet |
Gillier, Thomas Piat, Gerald Kazakci, Akin |
author_sort |
Gillier, Thomas |
title |
The creation of breakthrough concepts by design teams |
title_short |
The creation of breakthrough concepts by design teams |
title_full |
The creation of breakthrough concepts by design teams |
title_fullStr |
The creation of breakthrough concepts by design teams |
title_full_unstemmed |
The creation of breakthrough concepts by design teams |
title_sort |
creation of breakthrough concepts by design teams |
publisher |
HAL CCSD |
publishDate |
2014 |
url |
https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 |
op_coverage |
Valencia, Spain |
genre |
Antarc* Antarctica |
genre_facet |
Antarc* Antarctica |
op_source |
Hyper Article en Ligne - Sciences de l'Homme et de la Société 14th annual conference of Euram Academy of Management 14th annual conference of Euram Academy of Management, Jun 2014, Valencia, Spain |
op_relation |
hal-01113832 10670/1.zikt08 https://hal-mines-paristech.archives-ouvertes.fr/hal-01113832 |
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1766274652397633536 |