Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods

Bibliographic Details
Main Author: Dalsace, Frédéric
Other Authors: Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH), Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
Format: Other/Unknown Material
Language:English
Published: HAL CCSD 2007
Subjects:
Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
manag
eco
Iceland
Online Access:https://hal-hec.archives-ouvertes.fr/hal-00686957
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spelling fttriple:oai:gotriple.eu:10670/1.rq08h4 2023-05-15T16:46:11+02:00 Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods Dalsace, Frédéric Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS) Reykjavik, Iceland 2007-01-01 https://hal-hec.archives-ouvertes.fr/hal-00686957 en eng HAL CCSD hal-00686957 10670/1.rq08h4 https://hal-hec.archives-ouvertes.fr/hal-00686957 undefined Hyper Article en Ligne - Sciences de l'Homme et de la Société 36th EMAC Annual Conference 36th EMAC Annual Conference, 2007, Reykjavik, Iceland Consumers Brands Potterian Marketing Alternative Traditional Marketing Model Consumer Goods manag eco Conference Output https://vocabularies.coar-repositories.org/resource_types/c_c94f/ 2007 fttriple 2023-01-22T18:15:19Z Other/Unknown Material Iceland Unknown
institution Open Polar
collection Unknown
op_collection_id fttriple
language English
topic Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
manag
eco
spellingShingle Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
manag
eco
Dalsace, Frédéric
Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
topic_facet Consumers
Brands
Potterian Marketing
Alternative
Traditional
Marketing Model
Consumer Goods
manag
eco
author2 Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH)
Ecole des Hautes Etudes Commerciales (HEC Paris)-Centre National de la Recherche Scientifique (CNRS)
format Other/Unknown Material
author Dalsace, Frédéric
author_facet Dalsace, Frédéric
author_sort Dalsace, Frédéric
title Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_short Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_full Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_fullStr Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_full_unstemmed Consumers, not Brands: "Potterian" Marketing as a Potential Alternative to the Traditional Marketing Model in Fast Moving Consumer Goods
title_sort consumers, not brands: "potterian" marketing as a potential alternative to the traditional marketing model in fast moving consumer goods
publisher HAL CCSD
publishDate 2007
url https://hal-hec.archives-ouvertes.fr/hal-00686957
op_coverage Reykjavik, Iceland
genre Iceland
genre_facet Iceland
op_source Hyper Article en Ligne - Sciences de l'Homme et de la Société
36th EMAC Annual Conference
36th EMAC Annual Conference, 2007, Reykjavik, Iceland
op_relation hal-00686957
10670/1.rq08h4
https://hal-hec.archives-ouvertes.fr/hal-00686957
op_rights undefined
_version_ 1766036306626871296

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