Service Productization for a South Karelian Riding School
The objective of the study was to productize a new service for a South Karelian riding school. New service ideas which would have the potential to attract new customer groups to local riding stables were innovated and the most potential suggestion was selected. Three case companies were chosen to re...
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Saimaan ammattikorkeakoulu
2015
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fttheseus:oai:www.theseus.fi:10024/97879 2023-05-15T17:01:27+02:00 Service Productization for a South Karelian Riding School Heinonen, Eve Saimaan ammattikorkeakoulu 2015 http://www.theseus.fi/handle/10024/97879 en eng Saimaan ammattikorkeakoulu URN:NBN:fi:amk-2015090814412 http://www.theseus.fi/handle/10024/97879 10024/15358 All rights reserved productization service horse industry fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business fi=AMK-opinnäytetyö|sv=YH-examensarbete|en=Bachelor's thesis| 2015 fttheseus 2021-08-17T06:45:46Z The objective of the study was to productize a new service for a South Karelian riding school. New service ideas which would have the potential to attract new customer groups to local riding stables were innovated and the most potential suggestion was selected. Three case companies were chosen to represent different types of riding schools in the area. The companies were interviewed to gather data for evaluating the service ideas. The interviews were half-structured and they were carried out in person and via email correspondence. The outcome of the thesis was a service product for one of the case companies. Further development regarding pricing is needed to launch the product. Based on the study, the riding school entrepreneurs are interested in widening their service offerings. Other/Unknown Material karelian Theseus.fi (Open Repository of the Universities of Applied Sciences) |
institution |
Open Polar |
collection |
Theseus.fi (Open Repository of the Universities of Applied Sciences) |
op_collection_id |
fttheseus |
language |
English |
topic |
productization service horse industry fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business |
spellingShingle |
productization service horse industry fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business Heinonen, Eve Service Productization for a South Karelian Riding School |
topic_facet |
productization service horse industry fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business |
description |
The objective of the study was to productize a new service for a South Karelian riding school. New service ideas which would have the potential to attract new customer groups to local riding stables were innovated and the most potential suggestion was selected. Three case companies were chosen to represent different types of riding schools in the area. The companies were interviewed to gather data for evaluating the service ideas. The interviews were half-structured and they were carried out in person and via email correspondence. The outcome of the thesis was a service product for one of the case companies. Further development regarding pricing is needed to launch the product. Based on the study, the riding school entrepreneurs are interested in widening their service offerings. |
author2 |
Saimaan ammattikorkeakoulu |
format |
Other/Unknown Material |
author |
Heinonen, Eve |
author_facet |
Heinonen, Eve |
author_sort |
Heinonen, Eve |
title |
Service Productization for a South Karelian Riding School |
title_short |
Service Productization for a South Karelian Riding School |
title_full |
Service Productization for a South Karelian Riding School |
title_fullStr |
Service Productization for a South Karelian Riding School |
title_full_unstemmed |
Service Productization for a South Karelian Riding School |
title_sort |
service productization for a south karelian riding school |
publisher |
Saimaan ammattikorkeakoulu |
publishDate |
2015 |
url |
http://www.theseus.fi/handle/10024/97879 |
genre |
karelian |
genre_facet |
karelian |
op_relation |
URN:NBN:fi:amk-2015090814412 http://www.theseus.fi/handle/10024/97879 10024/15358 |
op_rights |
All rights reserved |
_version_ |
1766054551824105472 |