Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China
The Chinese middle class has been growing at a fast pace during the past years and they have more purchasing power than ever. The growing middle class is also concerned about their health and safety and they are willing to spend money on premium international water. The idea for this thesis came fro...
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Oulun ammattikorkeakoulu
2015
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fttheseus:oai:www.theseus.fi:10024/95593 2024-02-11T10:00:46+01:00 Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China Lesonen, Essi Oulun ammattikorkeakoulu 2015 http://www.theseus.fi/handle/10024/95593 eng eng Oulun ammattikorkeakoulu URN:NBN:fi:amk-2015060312222 http://www.theseus.fi/handle/10024/95593 10024/2129 All rights reserved Branding SME China target market segmentation value proposition positioning fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business fi=AMK-opinnäytetyö|sv=YH-examensarbete|en=Bachelor's thesis| 2015 fttheseus 2024-01-25T00:12:03Z The Chinese middle class has been growing at a fast pace during the past years and they have more purchasing power than ever. The growing middle class is also concerned about their health and safety and they are willing to spend money on premium international water. The idea for this thesis came from a group of people in Finland and China who are interested in exporting spring water from the Finnish Lapland to China. The reason for choosing China was the enormity and potential of the market. The thesis serves as a branding guideline for the founders of Arctic Well and helps them to determine what things need to be considered before establishing the company. Creating a strong brand right from the start is important when entering such a vast market as a small business. The thesis is purely functional and information and data was gathered from different sources as well as from the author’s own experiences while living in China. The outcome of this thesis is a guide for Arctic Well on how to start building a brand before it has been established and during the early growth stages. It also explains about the target market and gives advice about positioning and differentiating themselves in the market. Bachelor Thesis Arctic Lapland Theseus.fi (Open Repository of the Universities of Applied Sciences) Arctic |
institution |
Open Polar |
collection |
Theseus.fi (Open Repository of the Universities of Applied Sciences) |
op_collection_id |
fttheseus |
language |
English |
topic |
Branding SME China target market segmentation value proposition positioning fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business |
spellingShingle |
Branding SME China target market segmentation value proposition positioning fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business Lesonen, Essi Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China |
topic_facet |
Branding SME China target market segmentation value proposition positioning fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| Degree Programme in International Business |
description |
The Chinese middle class has been growing at a fast pace during the past years and they have more purchasing power than ever. The growing middle class is also concerned about their health and safety and they are willing to spend money on premium international water. The idea for this thesis came from a group of people in Finland and China who are interested in exporting spring water from the Finnish Lapland to China. The reason for choosing China was the enormity and potential of the market. The thesis serves as a branding guideline for the founders of Arctic Well and helps them to determine what things need to be considered before establishing the company. Creating a strong brand right from the start is important when entering such a vast market as a small business. The thesis is purely functional and information and data was gathered from different sources as well as from the author’s own experiences while living in China. The outcome of this thesis is a guide for Arctic Well on how to start building a brand before it has been established and during the early growth stages. It also explains about the target market and gives advice about positioning and differentiating themselves in the market. |
author2 |
Oulun ammattikorkeakoulu |
format |
Bachelor Thesis |
author |
Lesonen, Essi |
author_facet |
Lesonen, Essi |
author_sort |
Lesonen, Essi |
title |
Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China |
title_short |
Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China |
title_full |
Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China |
title_fullStr |
Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China |
title_full_unstemmed |
Branding Plan for Arctic Well Spring Water: Establishing a Premium Brand in China |
title_sort |
branding plan for arctic well spring water: establishing a premium brand in china |
publisher |
Oulun ammattikorkeakoulu |
publishDate |
2015 |
url |
http://www.theseus.fi/handle/10024/95593 |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Lapland |
genre_facet |
Arctic Lapland |
op_relation |
URN:NBN:fi:amk-2015060312222 http://www.theseus.fi/handle/10024/95593 10024/2129 |
op_rights |
All rights reserved |
_version_ |
1790596486304628736 |