Utilising virtual reality technology in tourism : case: South Karelia region
This thesis is a qualitative design-based case study, implemented in collaboration with destination management company goSaimaa, in South Karelia. The goal of the study was to create a plan of implementation that utilises virtual technology, storytelling and brand image of Lake Saimaa in order to cr...
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fttheseus:oai:www.theseus.fi:10024/864628 2024-09-09T19:49:41+00:00 Utilising virtual reality technology in tourism : case: South Karelia region Pellinen, Katja 2024 http://www.theseus.fi/handle/10024/864628 eng eng GoSaimaa Oy Ltd http://www.theseus.fi/handle/10024/864628 URN:NBN:fi:amk-2024061323251 fi=All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.|sv=All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.|en=All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.| International Tourism and Event Management fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| virtual reality tourist destinations planning and design experience tourism Master's Degree Programme in Business fi=Ylempi AMK-opinnäytetyö|sv=Högre YH-examensarbete|en=Master's thesis| 2024 fttheseus 2024-06-18T14:34:32Z This thesis is a qualitative design-based case study, implemented in collaboration with destination management company goSaimaa, in South Karelia. The goal of the study was to create a plan of implementation that utilises virtual technology, storytelling and brand image of Lake Saimaa in order to create an impressive and unique experience for Cental European tourists. This product should create a competitive advantage that would enable the South Karelia region to promote itself and attract new Central European tourists to compensate for the recent decline in the number of foreign tourists. The theoretical part includes current state of tourism in Finland, in South Karelia and the concepts of experience, storytelling, brand and virtual technology. The empirical part consists of five theme interviews with tourism and virtual technology professionals. The plan of the implementation was developed with double diamond design process and the modelling was blue printed with interviewees. Feedback was reviewed and utilised. The final implementation is analysed with SWOT analysis. GoSaimaa may evaluate if this plan will be utilised in near future. Master Thesis karelia* Theseus.fi (Open Repository of the Universities of Applied Sciences) |
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Theseus.fi (Open Repository of the Universities of Applied Sciences) |
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fttheseus |
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English |
topic |
International Tourism and Event Management fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| virtual reality tourist destinations planning and design experience tourism Master's Degree Programme in Business |
spellingShingle |
International Tourism and Event Management fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| virtual reality tourist destinations planning and design experience tourism Master's Degree Programme in Business Pellinen, Katja Utilising virtual reality technology in tourism : case: South Karelia region |
topic_facet |
International Tourism and Event Management fi=Liiketalous hallinto ja markkinointi|sv=Företagsekonomi förvaltning och marknadsföring|en=Business Management Administration and Marketing| virtual reality tourist destinations planning and design experience tourism Master's Degree Programme in Business |
description |
This thesis is a qualitative design-based case study, implemented in collaboration with destination management company goSaimaa, in South Karelia. The goal of the study was to create a plan of implementation that utilises virtual technology, storytelling and brand image of Lake Saimaa in order to create an impressive and unique experience for Cental European tourists. This product should create a competitive advantage that would enable the South Karelia region to promote itself and attract new Central European tourists to compensate for the recent decline in the number of foreign tourists. The theoretical part includes current state of tourism in Finland, in South Karelia and the concepts of experience, storytelling, brand and virtual technology. The empirical part consists of five theme interviews with tourism and virtual technology professionals. The plan of the implementation was developed with double diamond design process and the modelling was blue printed with interviewees. Feedback was reviewed and utilised. The final implementation is analysed with SWOT analysis. GoSaimaa may evaluate if this plan will be utilised in near future. |
format |
Master Thesis |
author |
Pellinen, Katja |
author_facet |
Pellinen, Katja |
author_sort |
Pellinen, Katja |
title |
Utilising virtual reality technology in tourism : case: South Karelia region |
title_short |
Utilising virtual reality technology in tourism : case: South Karelia region |
title_full |
Utilising virtual reality technology in tourism : case: South Karelia region |
title_fullStr |
Utilising virtual reality technology in tourism : case: South Karelia region |
title_full_unstemmed |
Utilising virtual reality technology in tourism : case: South Karelia region |
title_sort |
utilising virtual reality technology in tourism : case: south karelia region |
publishDate |
2024 |
url |
http://www.theseus.fi/handle/10024/864628 |
genre |
karelia* |
genre_facet |
karelia* |
op_relation |
GoSaimaa Oy Ltd http://www.theseus.fi/handle/10024/864628 URN:NBN:fi:amk-2024061323251 |
op_rights |
fi=All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.|sv=All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.|en=All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.| |
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1809919076342956032 |