Instagram as a Marketing Tool in Eliteserien Football Clubs

• Main Author: Keto, Hugo
• Format: Bachelor Thesis
• Language: English
• Published: 2024
• Subjects: fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; social media; Instagram; marketing; football; marketing communication; media; marketing channels; football players; sports clubs; brands; Degree Programme in International Business; Bodø; Sandefjord; Rosenborg
• Online Access: http://www.theseus.fi/handle/10024/859865

Social media has grown to become a constant part of people’s everyday lives. It is utilised by individuals and organisations to connect and communicate with counterparts in an effective and effortless way. Within this study, the use of Instagram as a marketing tool in Eliteserien football clubs is t...