The Effect of Holidays on Revenue of Hotels in South Karelia Region of Finland within the Context of its Significant Impact on Revenue Management

• Main Author: Pitubaeva, Tatiana
• Other Authors: Saimaan ammattikorkeakoulu
• Format: Other/Unknown Material
• Language: English
• Published: Saimaan ammattikorkeakoulu 2014
• Subjects: Revenue management; seasonality; holiday effect phenomenon; fi=Matkailu|sv=Turism|en=Tourism|; Degree Programme in Tourism; karelia*; karelian
• Online Access: http://www.theseus.fi/handle/10024/83737

The purpose of this research was to examine the holiday effect phenomenon in the lodging facilities of South Karelian market. In other words, to figure out how particular holidays influence hotels’ daily revenue. The idea of holiday effect phenomenon was presented in this study through the context of seasonality as essential element of it. Seasonality was viewed from the perspective of its significant influence on revenue management strategy. In this thesis report a qualitative research method was used. For theoretical part desk study method was used which included reviewing appropriate and related academic literature. For empirical part semi-structured interviews with revenue managers of hotels of South Karelia region in Finland were conducted as data collection method. As a result of this thesis, the key issues of revenue management strategy of hotels were determined and the effects of different public holidays on daily revenue of the hotels in South Karelia Region of Finland were identified. These findings can be used in developing marketing strategy of a hotel and improving overall revenue management techniques. The results can be useful for revenue managers as well as for professionals who are willing to make research concerning same topic but extend the observation period.