Customer profile of a summer hiking tourist: Kilpisjärvi Holiday Village & camping (Kilpisjärven Retkeilykeskus)

• Main Author: Alasuvanto, Janna
• Format: Bachelor Thesis
• Language: English
• Published: 2023
• Subjects: fi=Matkailu|sv=Turism|en=Tourism|; tourism; marketing; nature tourism; hiking and backpacking; trekking; wilderness hiking; Tourism management; Kilpisjärvi
• Online Access: http://www.theseus.fi/handle/10024/816790

This research, made for JAMK University of applied sciences bachelor’s degree program in tourism management, was to conduct a customer profile of summer hiking tourists in Kilpisjärvi Holiday Village & Camping. The reason for the research was to increase understanding on this specific tourism gr...