Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case

• Main Author: Andreu Simola, Marc
• Format: Bachelor Thesis
• Language: English
• Published: 2023
• Subjects: fi=Matkailu|sv=Turism|en=Tourism|; tourism; luxury; luxury goods; Lapland; consumer behaviour; brands; experience tourism; nature tourism; quality; mystery shopping; customisation; matkailu; luksus; kuluttajakäyttäytyminen; brändit; luontomatkailu; Arctic; Rovaniemi
• Online Access: http://www.theseus.fi/handle/10024/813785

The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in Lapland. Various resources related to luxury tourism segment have been studied...