Russo-Ukrainian War Effects on Brown-Forman Finland Supply Chain Operations

• Main Author: Arhangelski, Artur
• Format: Bachelor Thesis
• Language: English
• Published: 2023
• Subjects: Supply Chain Management; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; supply chains; logistics; Russian invasion of Ukraine 2022; crisis management; risk management; Degree Programme in International Business; sami
• Online Access: http://www.theseus.fi/handle/10024/813633

We live in a very concerning time since now there has been going on war for more than year and-a half between Russia and Ukraine, which has affected millions of people’s lives. Russo Ukrainian war has negatively also affected lots of businesses. Author decided to investigate further on how Russo-Ukrainian war has affected the supply chains and its operations of Brown Forman Finland (BFF). This research analysed the current supply chain operational performance and the effects of Russo-Ukrainian war on the supply chain operations of Finlandia Vodka at Brown-Forman Finland. The aim was to analyse the effects of Russo-Ukrainian war on BFF’s supply chain operations and how can BFF prepare for future crises. By doing so, the company can see the effects of war on its supply chain operations, improve the supply chain operations and be prepared for any future crises by creating good contingency plan and crisis strategy. The author chose to focus the research on the interpretation of numerical data and on the overall structure of the supply chain processes. The primary data was collected while working as a Logistics Specialist at the company. There were also several meetings with the company’s Managing Director, Sami Pulkkinen. The secondary data used for analyses was comprised of the company’s own data, which was related to the company’s supply chain operation’s performance results. The findings revealed that the Russo-Ukrainian war had negative impact on Brown-Forman Finland’s supply chain operations. Many important supply chain performance metrics and supply chain operations were affected negatively by the Russo-Ukrainian war. The research also revealed that Brown-Forman Finland’s supply chain operations, emergency strategy and contingency plan needs to be improved to stay prepared for any future crises.