Developing Communications for a Non-profit Organisation: Association of Poles in Northern Finland

• Main Author: Hildén, Ewa
• Format: Bachelor Thesis
• Language: English
• Published: 2023
• Subjects: fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; communication; organisational communication and public relations; information (communication); development (active); media; communicative skills; non-profit corporations; marketing communication; business operations; volunteer work; Degree Programme in International Business; Endeavour; Northern Finland
• Online Access: http://www.theseus.fi/handle/10024/805341

The ground of this thesis is to analyse the current situation of a small ethnic-based association and suggest improvements for the organisation's activities and communications. The topic for the thesis was provided by the Association of Poles in Northern Finland, whose Chairman of the Board, Mr. Kajetan Żelech-Alatarvas is the representative commissioner of the work. The case association is a very young organisation, still in its development stage, and currently has only limited means of formal communication through its website and Facebook page and depends only on the activities of the board members under the guise of communication. Therefore, the association representatives believe that there is still sizable opportunity for development in their communication and general activities. The aim of this work is to develop a communication plan, consisting of suggested media, channels, methods, and content, to communicate the association's message to its target audiences and also propose recommendations for improving the attractiveness of its activities. Those suggestions endeavour to significantly increase the association's visibility within the Polish community around Oulu and to gain more members and participants in the association’s events, as well as sponsors to support its activities financially and more devoted volunteers in the future. The main research questions for this thesis are: What should be taken into account when developing communications? What tools and channels should be used when developing communications for a local non-profit organisation? What types of activities are required by a local non-profit organisation to increase its attractiveness to potential participants? The recommendation for the association was drawn based on theoretical knowledge regarding the communications and the results of the research concluded through interviews and a questionnaire. They have formed a set of proposals for constructing communication and reorganising activities offered by the association that will be ...