Kalevala kartalle – developing a culture travel concept for Japanese travelers

• Main Author: Sukanen, Mimosa
• Format: Other/Unknown Material
• Language: English
• Published: 2022
• Subjects: Experience Economy and Designing Services; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; tourism; culture; Finland; cultural heritage; tourists and travellers; Japan; service design; product development; services; experience tourism; Degree Programme in Leading Business Transformation; Kainuu; karelia*; karelian
• Online Access: http://www.theseus.fi/handle/10024/781251

The goal of the thesis study was to create a culture travel concept based on the Finnish-Karelian mythology and the national epic Kalevala. The Kalevala kartalle -project was a pilot to evaluate and demonstrate the concept for Japanese tourists during 01/2020-12/2021. The Stefan Moritz ́s service de...