Perception of the Arctic as Tourism Destination and Perspectives of its Utilization by Tourism Industry in Finnish Lapland

• Main Author: Malinin, Mikhail
• Other Authors: Lapin ammattikorkeakoulu
• Format: Bachelor Thesis
• Language: English
• Published: Lapin ammattikorkeakoulu 2014
• Subjects: Arktinen alue; Lappi; matkakohteet; imago; mielikuvat; matkailu; Arctic; positioning; perception; tourism; destination; image; awareness; fi=Matkailu|sv=Turism|en=Tourism|; Mettiäinen; Rovaniemi; Iceberg*; Lapland
• Online Access: http://www.theseus.fi/handle/10024/77348

The aim of this thesis project was to analyse how the notion and brand image of the Arctic is perceived and understood, and how it could be exploited by tourism industry stakeholders in case of Finnish Lapland. The main focus was put on determining what associations people have about the Arctic, wha...