CSR Communication on Instagram before and during COVID-19: comparative document analysis of the four most followed town DMO's in Finland

• Main Author: Kaappola, Marianne
• Format: Other/Unknown Material
• Language: English
• Published: 2022
• Subjects: Tourism; fi=Majoitus- ja ravitsemisala|sv=Inkvarterings- och kosthållsbranschen|en=Hotel and Restaurant|; social media; communication; Instagram; COVID-19; corporate responsibility; Degree Programme in Aviation and Tourism Business; Rovaniemi
• Online Access: http://www.theseus.fi/handle/10024/749403

The purpose of this study was to understand the possible changes COVID-19 caused to CSR related content on the Instagram accounts of the four most followed town destinations of Finland and also if it affected to the frequency of the CSR communication. The theoretical framework of the study consists...