Marketing to the Russian tourists visiting Finland : case Kokemuskauppa.com

• Main Author: Aittola, Anne
• Other Authors: Turun ammattikorkeakoulu
• Format: Other/Unknown Material
• Language: English
• Published: Turun ammattikorkeakoulu 2012
• Subjects: kansainvälistyminen; kansainvälinen kauppa; markkinointi; palvelumarkkinointi; matkailijat; venäläiset; Internationalization; marketing; Internet marketing; International Business Management; fi=Liiketalous; hallinto ja markkinointi|sv=Företagsekonomi; förvaltning och marknadsföring|en=Business Management; Administration and Marketing|; Degree Programme in International Business; Markkina; sami
• Online Access: http://www.theseus.fi/handle/10024/53085

This thesis is an assigned task by “Kokemuskauppa.com” owners in regards to the research in expanding their market area and clientele base, primarily to contain the Russian tourists in Finland. Kokemuskauppa.com collects a variety of life experiences under one Internet portal providing marketing for...